News from the Beijing News (Reporter Wu Wei) On August 4, at the 2nd Beijing-Zhangzhou Sports Culture Tourism Belt Development Forum, Beijing Shiyuan Investment and Development Co., Ltd. signed a cooperation agreement with relevant enterprises to provide a comprehensive experience of outdoor sports. The project base – “Warrior Tribe” settled in Beijing Expo Park. It is reported that after settling in the Expo Park, the “Warrior Tribe” will create a series of activities. During this year’s Mid-Autumn Festival, the “Warrior Tribe” will hold a two-day wild release program for adults – the Outdoor Sports Festival.
August 4th, Beijing Shiyuan Investment and Development Co., Ltd. signed a contract with relevant enterprises Cooperation agreement, “Warrior Tribe” settled in Beijing Expo Park. Photo courtesy of Beijing Expo Park
“Warrior Tribe” is a long-term fixed-run outdoor sport for young people and young families The comprehensive experience project base can provide users with related services including outdoor sports events, trend sports culture, outdoor camps, youth summer camps, team physical training and challenges. The settlement of the “Warrior Tribe” also marks that the Spartan Warriors Tournament has become a fixed project of the Beijing Expo Park.
At present, three major IPs have joined the Spartan Warrior Race, the Tough Mudder Obstacle Challenge and the Wild Release Program centered on outdoor sports and leisure and trend culture “Warrior Tribe”. With the simultaneous launch of the Warrior Tribe Mini Program, its members can obtain one-stop services including registration and participation.
In January 2021, the Spartan Race will be held in Beijing Expo Park. Photo courtesy of Beijing Expo Park
After settling in the Expo Park, the “Warrior Tribe” also planned a series of targeted activities . During this year’s Mid-Autumn Festival, the “Warrior Tribe” will hold a two-day wild release program for adults – Outdoor Sports Festival. At that time, the Spartan Warriors, the Strong Clay Figure, and the Wild Release Program will be upgraded to adult versions, with trends such as music and art. Elements will also be integrated into it; during the National Day, the Spartan Warriors Children’s Games will return to the Expo Park again, bringing continuous high-quality outdoor sports products to Beijing and surrounding families.
It is reported that the 2020 Spartan Warriors will be held in Beijing Expo Park for the first time. Outdoor sports events such as the Bada Summer Camp have been held in the Expo Park one after another. The strong alliance between Beijing Expo Park and the Spartan Warriors brand also provides users in Beijing and surrounding provinces and cities with unique weekend sports tourism products. With the establishment of the “Warrior Tribe”, the activities related to the Spartan Warrior Games will be operated on a regular basis in the Expo Park, in order to further tap the development potential of sports projects in the Beijing Expo Park, activate tourism resources in Yanqing, and achieve high-quality green development in the region. .
Wang Tielin, Secretary of the Party Committee and Chairman of Beijing Expo Investment and Development Co., Ltd., said: “Yanqing is the main force, promoter, and vanguard of the construction of the Beijing-Zhangjiakou Sports Cultural Tourism Belt. The Expo Park is an important position for Yanqing to build an outdoor sports city, an internationally renowned leisure and vacation destination and a world-class tourist resort.” Wang Tielin said that in the past few years, the Expo Park has cooperated with sports teams including Spartan Warriors. Well-known international outdoor sports brands have formed long-term and good cooperation. From the holding of the event to the “summer camp” products built around the event brand, the Expo Park is constantly exploring a way to activate the Expo heritage, the Winter Olympics heritage, and drive the surrounding area with outdoor sports and healthy life. the way of the industry.
Editor Liu Qianxian
Proofreading Li Lijun