Viewpoint News: Recently, a letter of termination of contract sent by Longfor to Liuzhou Hotel Management (Shanghai) Co., Ltd. was circulated on the Internet. The content shows that the operation of the hotel will be stopped from August 10, 2022, and at the same time, the closure of the hotel will be negotiated as soon as possible, and the relevant disposal of assets and personnel will be properly completed. Guandian New Media verified with the staff of Hotel Indigo Shanghai Hongqiao that the hotel will no longer operate after August 10.
On August 2, Guandian New Media learned from Longfor that Longfor will upgrade its hotel Indigo Shanghai Hongqiao in business format and brand renewal, or in the form of a combination of long-term and short-term rentals, from entrusted management to transfer. To operate independently.
Industry experts generally believe that long-term and short-term rentals have become an emerging lifestyle and living option for more and more young customers, and hotels need to flexibly adjust their product strategies to adapt to market trends.
It is reported that the hotel business is an important part of the Longfor Hongqiao Tianjie complex, which is located in the core area of Shanghai Hongqiao Business District.
According to Longfor, it has recently notified customers of service changes in an orderly manner. This brand renewal is also the result of friendly negotiation with the hotel’s entrusted management, and will not affect the cooperation between the two parties in hotel projects in other regions.
In terms of products and services, Longfor will maintain the luxurious style of the hotel’s Shanghai-style decoration, increase the details and upgrades for long-term and short-term rentals, and is expected to complete the renovation this year, so as to better serve the middle and high-end business travelers in Hongqiao.