This article is reprinted from: Guangming.com
Guangming Times Review
“3,000 to 8,000 for the working class, 8,000 to 20,000 for urban white-collar workers” “Know the home address “”If you do not consume, you will recover the subsidy.” Recently, tourist Xiaomin and friends joined a 6-day, 5-night Yunnan tour group. The tour guide divided the tourists into three consumption levels and caused heated discussions. People can’t help but wonder, has precision marketing been used for “shopping” when traveling? Travel agencies launch “low-priced tour groups” that are significantly lower than market prices to induce consumption, and they earn profits through forced shopping in various forms during travel; consumers are away from home, the time and space of activities are limited, and personal information is in the hands of tour guides and others , in many cases can only be passively accepted. However, such a cycle has brought about a series of problems such as poor consumer travel experience and damage to the credit of the local tourism industry. The tour guide service is an important part of the tourism industry, and the governance chain is connected. In response to this chaos, a higher level of systematic planning and innovation in the industry is needed, rather than the public relations thinking of “one case solves one case”. If the tourism chaos covered by the pain points of the overall recession in the industry is released along with the recovery of market vitality, it may make the tourism market more fragile, and it is not a good thing for the development of tourism in various places.