China Youth Daily Client Guangzhou, August 9th (China Youth Daily, China Youth Daily reporter Lin Jie) Today, the 2022 Guangdong International Tourism Industry Expo (hereinafter referred to as the “Travel Expo”) opened in Guangzhou. This year’s Travel Expo will be launched online and offline simultaneously. The offline exhibition will invite industry professionals for two days. The online Expo will be open to the public and will last until September 8.
The inheritor of the “intangible cultural heritage” put a “lion head” on the site of the Expo. China Youth Daily, China Youth Daily reporter Lin Jie/Photo
It is reported that this year’s Tourism Expo has attracted more than 30 countries and regions around the world to participate in online and offline exhibitions. Cultural and tourism administrative departments, leading enterprises and tourism-related technology companies, focusing on technology empowerment, “intangible cultural heritage” cultural creativity, rural revitalization, etc., to focus on displaying new trends, new formats and new achievements in the integration of culture and tourism. Representatives of foreign institutions in Guangzhou, representatives of official tourism agencies of Hong Kong, China, and Macau Special Administrative Region of China were all present.
“Cultural Travel +” elements can be seen everywhere at the Expo. China Youth Daily, China Youth Daily reporter Lin Jie/Photo
The offline exhibitions of this year’s Tourism Expo are set up with theme exhibitions such as tourism destination image exhibition and better life exhibition. Xinjiang Uygur Autonomous Region, Sichuan Ganzi Prefecture, Guizhou Bijie City, Guizhou Qiandongnan Prefecture, Tibet Nyingchi and other places appeared at the offline tourism expo. 21 prefecture-level cities in Guangdong Province fully displayed their rich cultural tourism resources, integrating new products with cultural tourism, The new achievements attracted the attention of the industry.
Travel Expo attracted more than 30 countries and regions around the world to participate online and offline. China Youth Daily, China Youth Daily reporter Lin Jie/Photo by Lin Jie
The Expo also provides free online and offline booths for some cultural and tourism enterprises, and creates the theme of helping enterprises The exhibition area focuses on the new models of cultural tourism consumption, new ideas for innovative management and new paths for the integration of industry and finance by related companies in the “exploitation of new machines”.
Hong Kong Pavilion at the Expo. China Youth Daily, China Youth Daily reporter Lin Jie/Photo by Lin Jie
In the “Intangible Cultural Heritage” cultural and creative exhibition area, Foshan lion heads, enamelware and other “intangible cultural heritage” cultural and creative products, as well as “intangible cultural heritage” cultural and creative products. “The unique performance of the inheritor attracts people to stop. In the digital culture and tourism exhibition area, visitors can experience VR smart wearable devices, AR interactive large screens, right-angle LED naked-eye 3D screens, and real-time voice communication with digital people. The Rural Revitalization Exhibition Area promotes the tourism image of “Guangdong-American Rural” and promotes high-quality rural tourism resources by displaying rural tourism development cases such as digital villages, smart villages, and innovative design.
Macao Pavilion at the Expo. Lin Jie/Photo
The online exhibition of this year’s Expo also builds an immersive “metaverse” scene for the first time. At the same time, it connects with the resources of cultural institutions such as the Guangdong Provincial Museum (Guangzhou Luxun Memorial Hall) and Guangdong Cantonese Opera House, and displays the unique charm of Guangdong cultural relics, “intangible cultural heritage” and art in multiple scenes online and offline.
Source: China Youth Daily Client