Walking on Nanchang Road in the golden autumn season, the aroma of coffee lingers around the tip of the nose, making people unable to walk. Turn on your mobile phone and search for “cafes nearby”, and within one kilometer, there are more than 50 cafes with different styles and brand tones waiting for you.
On the afternoon of November 22, the coffee in Shanghai Cultural Square The winners of the Coffee Alliance “Red House Cup” Coffee Contest and Huangpu District Vocational Skills Competition Coffee Special Competition demonstrated their creative coffee and hand pouring skills. At the event site, the “Golden Coffee Alliance”, an open and autonomous platform for service-oriented coffee merchants created by Ruijin 2nd Road Street, was awarded a license and became the first “small private party building contact point” in Huangpu District.
This coffee competition is organized by the Propaganda Department of Huangpu District Party Committee, Huangpu District Culture and Under the guidance of the Tourism Bureau and the Huangpu District Market Supervision and Administration Bureau, the Huangpu District Human Resources and Social Security Bureau, the Ruijin 2nd Road Street Party Working Committee and Office jointly sponsor it, and the Golden Coffee Alliance undertakes it. It has been fully sponsored by Shanghai New Asia Fulihua Catering Co., Ltd. and Shanghai Jiuhai Industrial Co., Ltd., as well as technical support from the Coffee Professional Committee of Shanghai Technician Association and Huangpu District Yeda Vocational Skills Training Center.
Two years ago, the first round of comprehensive renovation of the Nanchang Road block was completed. In order to create a warm and high-quality block business ecology, the Ruijin 2nd Road Street established the Golden Coffee Alliance, with Nanchang Road as the core, linking up many fine coffees in the area. store, building a service-oriented functional platform on the mobile Internet. Today, in addition to more than 50 coffee shops in the Nanchang Road block, merchants on the platform have also accumulated many coffee practitioners in Shanghai, forming a cluster brand. It is precisely because of this that as soon as the competition notice was issued, it received positive responses from many coffee practitioners and citizens and tourists throughout the city.
This competition is held online and offline simultaneously. The online activity of “Encounter Coffee” gathered treasure coffee shops around Nanchang Road and Huanfuxing Road. Citizens and tourists checked in offline and voted for the popularity of the featured “hot drinks” online to determine the most popular coffee drink awards.
The “Red House Cup” offline competition held on November 15 Among them, folk brewing masters, senior bakers, coffee tasters, baristas, cafe managers, coffee managers, owners of original brand cafes, coffee training instructors, certified baristas, coffee brand consultants, baking competitions Winners and others “fight on the spot” to learn about coffee skills and promote coffee culture.
Nanchang Road’s mature coffee industry, It has also always attracted industry experts. On the day of the competition, the contestants asked the competition staff about relevant support policies, hoping to achieve a new height of entrepreneurship in the Nanchang Road block. At the award ceremony a few days later, they received another surprise—— —Golden Coffee Alliance was awarded the license and became the first “small party building contact point” in Huangpu District. According to the work requirements of the State Administration for Market Regulation and the Shanghai Market Supervision Administration, the party building work should be integrated into market supervision and service enterprises. Throughout the whole process, through accurate docking and meticulous service, we strive to achieve a positive interaction between the party building work and small and micro enterprises, individual industrial and commercial households, and the professional market.
It is worth mentioning that Yunnan Menglian Coffee and Longtou Coffee are the designated beans for this competition. For Chinese coffee, look for Yunnan, for Yunnan coffee, for Pu’er, and for premium coffee Menglian. In Dai language, Menglian means “a good place to find”. Its unique natural The geographical and climatic environment have given birth to the characteristic quality of Menglian coffee, which is “uniform and plump, bright in luster, thick but not bitter, fragrant but not strong, rich in fat and fruity sour”. At the awards ceremony, Hu Tingyu, the deputy magistrate of Menglian County, came from afar to promote Yunnan Menglian premium coffee beans, and let more Shanghai citizens know and love the “national coffee”.
At the event site, the organizer also invited Wang Lan, a party history expert, senior reporter, and columnist from the Party History Research Office of the Shanghai Municipal Party Committee, to bring a unique coffee party class——”Coffee and Revolution: Real and Secret Details in Party History” “. She took the public coffee cafe loaded with “red memories” as the starting point, and spoke affectionately about the red spirit of the party rising and growing in the face of many tests of bloody storms. Being in the “place where the original heart started”, the guests at the meeting listened carefully to Wang Lan’s party lectures. Party members expressed that they should use the party’s struggle and great achievements to inspire fighting spirit and guide the direction, and use the party’s glorious tradition and fine style to strengthen their beliefs and unite power, and carry forward the great spirit of party building.