China Net Finance August 2 (Reporter Duan Siqi) A press conference was held on the improvement of the traditional Chinese medicine policy system and the improvement of service capabilities. Yu Haiyang, director of the Department of Policy, Regulation and Supervision of the State Administration of Traditional Chinese Medicine, said that false and illegal TCM medical advertisements not only damaged the image of traditional Chinese medicine, disturbed the medical order, but also harmed the interests of the masses. False and illegal TCM medical advertisements involve multiple links, appear in various forms and appear on multiple platforms, and require multi-departmental linkage and comprehensive management. In recent years, we have carried out some work in these areas.
First, in the inter-ministerial joint meeting mechanism for rectifying false and illegal advertisements established by the market supervision department of the State Council, the Advertising and cracking down on activities under the guise of traditional Chinese medicine.
The second is to strengthen positive publicity and guidance. Now, by making some short videos and playing them on different platforms, we can guide everyone to identify false and illegal advertisements and improve the safety awareness of ordinary people.
The third is to strengthen advertising monitoring. Establish an information sharing mechanism, hand over problems in a timely manner, and hand over some false and illegal TCM medical advertisements that we find every year to the market supervision department for verification and disposal. At the same time, it has also stepped up supervision and investigation of TCM medical institutions that publish false and illegal medical advertisements.
Fourth, in recent years, we have carried out a 100-day campaign for “health care” market chaos, including the ongoing special actions such as medical chaos control It should be said that some typical and major cases have been investigated and dealt with, which has played a strong deterrent effect.
Yu Haiyang said that in the next step, we will continue to crack down on false and illegal TCM medical advertisements with high pressure, and effectively protect and safeguard people’s health rights and interests .
[Source: China Net Finance]
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