“China Grand Canal Themed Tourism Promotion Season” Gathers with Australian Netizens “Cloud”

Source: People’s Daily Online-Australia Channel

People’s Daily Online Sydney, August 4th, in order to better and more comprehensively show the true imprint of the Millennium Canal to the Australian people, Sydney Chinese Cultural Center, Chinese Embassy in Sydney The Tourism Office, together with the Sino-foreign Cultural Exchange Center and the cultural and tourism departments (bureaus) of eight provinces (cities) along the Grand Canal, including Beijing, Tianjin, Hebei, Henan, Shandong, Anhui, Jiangsu, and Zhejiang, held a meeting at the center on August 3. Simultaneously with the official website of the Tourism Office and social media platforms, the online special topic “One River Links North and South, Thousands of Years of Ancient and Modern – China Grand Canal Theme Tourism Promotion Season” is launched.

Thematic poster (picture provided by Sydney Chinese Cultural Center)

The world’s oldest and longest Grand Canal series After more than 2,000 years of development and evolution, it has played an important role in promoting the flow of people and trade in goods between the north and south of China. On June 22, 2014, the Grand Canal was approved to be included in the World Heritage List at the 38th World Heritage Conference, becoming the 46th World Heritage Project in China. In July 2019, the Chinese government proposed a plan to build the Grand Canal National Cultural Park including the Beijing-Hangzhou Grand Canal, the Sui-Tang Canal, and the East Zhejiang Canal. At the end of April 2022, the Beijing-Hangzhou section of the Grand Canal will be opened to water for the first time in a century, marking the recovery of this ancient canal with a history of more than 2,500 years and a total length of nearly 1,800 kilometers. The completion of the entire Grand Canal indicates that the Grand Canal will continue to play an important role in water supply, transportation and shipping after the treatment, and become a veritable “golden waterway”.

Hebei Wuqiao Section of the Grand Canal (Photo provided by Sydney Chinese Cultural Center)

The Millennium Grand Canal, strung together the beauty of ancient and modern, she Not only about the history, but also for the future. “One River Links North and South, Thousands of Years Linking Ancient and Modern – China’s Grand Canal Theme Tourism Promotion Season” with the theme of “Traveling the Millennium Canal and Enjoying the Beauty of Intangible Cultural Heritage”, featuring documentary, short video collections, photo exhibitions and other exciting and diverse The content and form of the exhibition will introduce the beauty of humanities, scenery and civilization along the Grand Canal in China, and strive to show the splendid Grand Canal culture, the pleasing historical and cultural landscape of the Grand Canal, and the contemporary urban and rural features.

Shandong Taierzhuang Ancient City Grand Canal Intangible Cultural Expo Park (Photo provided by Sydney Chinese Cultural Center)

As the prominent theme, the The online topic clarifies the history and current situation of the Grand Canal with a wonderful introduction. Using the map of the Grand Canal as a navigation, click on each province (city) to enter the relevant content section. The keywords are concise and to the point, the visual presentation forms are various, and the pictures, texts and videos support each other, and fully consider the usage habits and needs of overseas users. In addition to the illustrated photo exhibitions, “Encountering Colorful Xiqing”, “Ancient Rhyme Liaocheng”, “The Grand Canal of Sui and Tang Dynasties”, “Butterfly Loves Hangzhou”, “Looking at the Sea along the Canal” and the dance drama “Millennium Canal” are rich in textured video images. Integrating the cultural symbols of intangible cultural heritage and the tourism resources of the Grand Canal, the cultural and tourism treasures that have been buried in the depths of the Grand Canal have been revealed one by one. in front of the world.

“One River Links North and South, Thousands of Years of Ancient and Modern – China Grand Canal Theme Tourism Promotion Season” displays the cultural and tourism high-quality resources of 8 provinces (cities) along the Grand Canal, and deeply explains the cultural value of the Grand Canal. Vigorously promoting the spirit of the era of the Grand Canal will help Australians and overseas people better understand the Chinese Grand Canal culture, and create a beautiful business card that reflects the confidence of Chinese culture.