Qilu Evening News Qilu Yidian reporter Tai Xuechao
Explore healthy life with fresh technology and lead the development of the industry with higher standards. On February 25th, Rongsheng Refrigerator, in conjunction with China Household Appliances Research, Chinese Academy of Sciences, Ocean University of China and other authoritative institutions, held a launching ceremony for the establishment of healthy refrigerator group standards in Qingdao. The new group standard will also provide a basis for consumers to purchase and point out the direction for the development of the industry.
Health and freshness are the mainstream directions of the refrigerator industry under the consumption upgrade. On the consumer side, consumers’ desire to pursue a quality life has become increasingly strong, and the increased awareness of family health protection driven by the epidemic has accelerated this trend. In stark contrast to this, although there are many refrigerators with the main concept of health on the market at present, because there is no uniform standard, even if consumers are dazzled, they do not know how to choose.
Having insight into the changes in the market and the pain points of consumers, Rongsheng Refrigerator and various organizations jointly carried the banner of the development of healthy refrigerator standards. It is understood that the formulation of the group standard mainly evaluates how to become a qualified healthy refrigerator from three aspects: removal of microorganisms, purification and preservation. Among them, the removal of microorganisms mainly includes the test of sterilization, virus removal and antibacterial ability; purification mainly depends on the refrigerator’s ability to remove odor and pesticide residues; and fresh-keeping mainly reflects the refrigerator’s performance in breast milk preservation, fruit and vegetable preservation, meat and seafood. The ability to store fresh-keeping products, cosmetics storage, and dry-fresh storage.
As the initiator of the establishment of the group standard for healthy refrigerators, Rongsheng Refrigerator, relying on its product and technical advantages, proposes a refrigerator that has active service, healthy freshness, long-term sterilization, deep-freezing and quick-freezing, and meets the diverse needs of consumers It can be called a healthy refrigerator. With the four standard dimensions of smart health customization, WILL natural freshness, global double-cleaning system, and -34°C freezer freshness, Rongsheng refrigerators also perfectly explain the functions of healthy refrigerators.
Wang Jinliang, executive deputy general manager of domestic marketing at Hisense Rongsheng, said at the press conference that the innovation of health technology is crucial to the development of China’s home appliance industry, and it also guarantees a healthy diet for the whole people. Rongsheng Refrigerator hopes to fulfill its corporate social responsibility through its own efforts and make due contributions to the health preservation of the refrigerator industry.
In the future, Rongsheng refrigerators will continue to be based on the Group’s brand, relying on sophisticated technology, and guaranteed by product quality, gradually changing the industry pattern, and providing users with a healthier, smarter and more humane freshness upgrade experience.