On February 28, Analysys released “Insights into China’s Smart Healthcare Industry 2022”, showing that the current demand for the smart healthcare industry is stabilizing, and the market size is accelerating. It is expected to reach a market size of 376.6 billion yuan in 2022.
In recent years, the number of registered companies in the field of smart healthcare has continued to rise. According to statistics, in 2020 and 2021 alone, there will be 2,962 and 2,723 registered companies related to smart healthcare in China, respectively.
Overall, the market concentration is still low, and the industry is developing in a diversified manner. In addition to pharmaceutical e-commerce, chronic disease management, medical AI, digital therapy, and medical informatization have all received attention. higher. Especially since the introduction of the “Detailed Regulations on Internet Diagnosis and Treatment (Draft for Comment)” in October last year, the concept of “serious medical care” relative to consumer medical care has been frequently mentioned, giving a clear direction for the development of the industry, allowing “medical care to return home”. Medicine, medicine returns medicine.” The report points out that professional platforms with advanced technology accumulation and complete compliance systems will have greater opportunities in the competition.
The survey shows that among the services and products provided by smart medical services directly to consumers, consumers’ usage behavior still mostly stays on the shallow-level services such as “information inquiry” and “online registration”. , the penetration rate of disease management is only 10%, and the penetration rate of deeper smart medical services in the C-side needs to be further improved.
Analysys believes that patients with chronic and severe diseases are the main demanders of deeper medical services, and 68% of patients with chronic and severe diseases hope to achieve disease management through the “integrated disease management platform”. That is, a more comprehensive disease management process service can be obtained on the same platform.
From the point of view of supply and demand, in order to realize the needs of “being integrated service” for patients, in addition to the expansion of coverage scenarios, it is also necessary to realize the integration of online and offline to improve service efficiency. Offline is an indispensable part of medical care, and many medical needs cannot be solved by providing Internet services to patients, such as inspections, physical examinations with large machines, and surgeries.
Last year, after the future doctor was merged into the Medical Federation, the service ecology of the Medical Federation was improved. With the help of the platform’s medical resource integration and scheduling capabilities, the offline clinics complemented general practice clinics, specialist clinics, and corporate medical services.
Various business forms such as clinics, online and offline integrated services are opened up and the two-way integration has further improved the management quality of the medical association in all aspects of the entire disease process.
The domestic smart medical industry is in a period of rapid development, and the market needs to be further explored. On the one hand, with a large number of companies flooding into the track, only by improving their own products and service systems, companies can create a high-quality medical experience and solve the pain points in the traditional medical system, and the smart medical market space will be further opened. On the other hand, with the development of technology and innovation of application models, the industry will become more and more in-depth and professional, and the construction of enterprise medical professional capabilities is expected to become the vane of business model exploration.