Correspondent Zhang Xuan
Recently, the Shandong Provincial Department of Education, after extensive consultation and expert selection and demonstration, determined that 79 projects including the “Ban Moxi” ingenuity culture of Zao Vocational College were selected as “Shandong Education Exhibition and Communication” Brand Series” (University category).
“Tribute to Brands and Gifts 20th Congress”
Selected projects of large-scale display and communication activities
In recent years, Zaozhuang Vocational (Technician) College has adhered to the goal of building a high-quality school, adhered to the combination of morality and skill, combined work and study, highlighted cultural quality education, and focused on the cultivation of craftsman spirit , take the promotion of craftsmanship and the creation of “Ban Moxi” ingenuity culture as a breakthrough point in talent training, give full play to Zaozhuang’s cultural brand advantages as an important birthplace of Chinese craftsman culture and the birthplace of craftsman spirit, and deeply explore Luban, Mozi, Xi Zhong (referred to as Ban Moxi) and other ancient Zaozhuang craftsmen masters of historical and cultural resources and the connotation of the times, vigorously implement the “Craftsman Spirit Cultivation Project”, systematically build a craftsman spirit cultivation system, and strive to create a vocational education brand of “Ban Moxi Ingenuity Culture”, cultivate talents with Craftsman spirit of high-quality technical skills personnel. The ingenuity of the “Ban Moxi” cultural project of the school stands out, to a certain extent, it reflects the initial results of our school’s exploration and innovation in education and teaching practice over the years, and it has formed a “brand of Shandong higher education” with lasting influence and good reputation. Series” brings together the power.
In order to further demonstrate the brand value, the large-scale exhibition and communication activity of “Salute to the Brand and Present to the 20th Congress” organized by the Provincial Department of Education will collect and process the selected projects and make them into excellent communication products. From May to August, the new media matrix such as China Education Publishing APP, Shandong Education Publishing APP, “Shandong Education Publishing” WeChat, Shandong Education TV, Shandong Education Club, Xinhua News Agency, Toutiao, Lightning News, and Dazhong.com will be released. , Qilu Yidian and other media platforms for extensive display and dissemination, amplifying its brand influence. At the same time, the excellent communication products will be commended.