Chinanews.com client, Beijing, May 5 (Liu Xingchen) A few nights ago, fitness expert Pamela performed live fitness on the short video platform. At the beginning of the broadcast, nearly 300,000 people entered the live broadcast room, which was quite popular. high. However, when netizens found that there was a lack of interaction in the live broadcast room and that Pamela’s recorded course was being played, they expressed their dissatisfaction, “how is it recorded?” “I can’t hold on to it”…
From Liu Genghong’s “breaking the circle” and becoming popular, to the “overturning” of live fitness by sports experts; from being popular to being questioned, in the past, “live fitness” has been constantly mentioned. Do many people have such a question in the heart of this overnight hot model: How long can the “live fitness wind” blow?
Live fitness that young people love
In 2020, in the early days of the outbreak, 4 Yang Ran (pseudonym), who has been quarantined at home for months, bought a yoga mat online. Following the courses of fitness software, he started exercising at home, who hardly ever went to the gym on weekdays. But after returning to get off work, Yang Ran, who came home from work, chose to rest on the bed in a “nest”. It was only recently that he took out the yoga mat that had fallen ashes.
“In the end, I still lack self-discipline. No one supervises me, and I don’t have the perseverance to persevere.” Looking at the courses he had trained in the fitness software before, Yang Ran shook his head helplessly.
When talking about the recently popular live fitness, Yang Ran’s voice increased by several decibels. “It feels very suitable for me. The music is brisk, and the sports experts can interact with you to exercise together, and the motivation will come.” After careful calculation, the slender Yang Ran has been exercising with the live broadcast for nearly 3 weeks.
“Live fitness is very infectious, and the interaction makes me feel that fat is burning while doing the movements.” 23-year-old Sun Tong (pseudonym) smiled shyly. After learning about Douyin’s live fitness classes from a friend, Sun Tong’s frequency of using Douyin almost tripled. “Swing your arms and raise your legs! The fat around your waist is smashed!” She was enjoying it.
Speaking of the popularity of live fitness, I have to mention Liu Genghong’s name. He and his wife created the “Compendium of Materia Medica” version of shuttlecock exercise, which has become a new way of saying hello. Throughout April, Liu Genghong’s short video social platform has gained more than 50 million fans, and the number of likes in a single live broadcast can reach 120 million. He has been on Weibo’s hot search for nearly 10 times… Behind the data is proof of his influence. .
In the short video platform “Champion Fitness Class” activity, the champion coach group composed of Su Bingtian, Wu Dajing and others explained to netizens how to train arms, legs and relieve pain in the form of live broadcast. On the evening of April 28, the short track speed skating Winter Olympic champion Wu Dajing’s live fitness class ended with laughter. During the live broadcast, his lazy behavior of “fishing” from time to time made many netizens ridicule: While we exercise, Supervise Wu Dajing throughout the process.
The live fitness mode is immature
However, along with the live fitness explosion, the , there are also faint pains.
A woman in Wuhan suffered corpus luteum splitting after jumping for 3 consecutive days of shuttlecock exercises. Many people said that they had pain in their knees and joints after exercising. Some netizens posted When I watched the live broadcast of fitness, I saw him lying on the sofa with all kinds of snacks beside him…
In addition to the “Pamela incident”, after the live broadcast of fitness quickly became popular, although a certain To some extent, there is a scene of sports carnival, but how many people can appreciate the connotation of scientific sports in it? Some analysts believe that the development of the live fitness model is not as mature as everyone imagines.
“Live fitness will not last long.” According to Zhao Zhixin, an expert in the fitness field for many years, with the rapid rise of live fitness, Its market has been formed, but how to explore the fitness model from the perspective of solving health problems is the future development direction.
“Thank you very much for Liu Genghong’s appearance. Under the current epidemic environment, it can bring a new way of fitness.” In Zhao Zhixin’s view, national fitness cannot be achieved overnight. Fitness has different needs. The emergence of live fitness has raised the society’s awareness of fitness, which is undoubtedly a positive signal.
When talking about whether live fitness will become a new outlet in the future fitness field, Zhao Zhixin used the phrase “one wave overtakes another”.
“Currently Many people participate in live fitness out of a fun mentality, not really from the perspective of their own health. There are many concepts of fitness, and doing it in a single way may explode for a while, but when everyone thinks it is boring, this model will be forgotten. “Speaking of this, Zhao Zhixin seems a little helpless.
How to develop more fitness methods that can solve problems in the market according to the needs of different age groups is something that all walks of life need to consider in the future. “Fitness is a lifetime thing,” Zhao Zhixin said.
Indeed, at the moment when the epidemic has not yet dissipated, it is already a good idea to drive people to participate in fitness Success. But from the perspective of long-term development, further expanding the number of people of all ages participating in fitness and creating diversified fitness methods for groups with different needs are also the top priorities for the sustainable development of the fitness field in the future.
In front of the camera, Liu Genghong is preparing the courses that he needs to use during the live broadcast, and Yang Ran and Sun Tong are still exercising with sports experts. Under the influence of uncertain factors such as the epidemic, the whole society continues to explore new models of fitness. And the reality is like a mirror reflecting the Chinese fitness industry – there is still a long way to go.(End)