What is a “pattern”? For example, if you want to have a home, you must first have a room, as well as furniture and appliances. Then “home” is like a “project”, “house” is like a “model”, and furniture and home appliances are like a “product”. Homes are used to house houses, and houses are used to house furniture and appliances. Patterns are used to hold products. No house is not a home, no model is not a company. Therefore, the model is the “standard” of the project, and the product is the “standard” of the model.
Today, companies need four models to grow and develop, namely marketing model, business model, financial model and profit model, which are equivalent to the “limbs” of human beings and are indispensable. Building a model has two core functions for a business; leverage and leverage. “Leverage” can obtain more diversified resources; “leverage” can maximize cash flow. This is also the reason why Chinese people do everything possible to buy a house. But today, most companies have no model, or only have a marketing model, which is equivalent to walking with one leg and no hands. Is this company still “sound”?
If your business is not making money today, it is not because there is no shortage of funds and talents, but because of “lack of models”. If a company has a good model, no capital can attract capital, and no talent can attract talent.
What effect does the establishment of four models have on the enterprise? The marketing model allows the company to “survive”, the business model allows the company to “make money”, the financial model makes it “valuable”, and the profit model allows the company to “survive”.
Therefore, enterprises should change from “product thinking” to “mode thinking”. What is “product thinking”? If you are selling buns, earning the difference is “product thinking”; what is “pattern thinking”? Don’t sell buns anymore, selling bun stores is “mode thinking”. The difference of one word makes you one in the “kitchen” and one in the “heaven”, I believe you have a wise choice.
Well, the series of articles on “Business Thinking Positioning” in the second section of “Wealth Comes from Positioning” will be shared here today. Positioning determines status, thinking determines behavior, and behavior determines results. Many of the views in the article represent only personal views, and deficiencies are inevitable. This article was originally created by “Baisuzhen Network Technology Company”. Friends who have not paid attention to it, please pay attention, and don’t miss the help of each article to you. Please see the next article: Credit thinking.