TO SUMMER China Flagship Store
Guanxia Guozijian Siheyuan opened
Oriental Humanities and Art Fragrance Brand – Guanxia To Summer’s flagship store in China, “Guanxia Guozijian Siheyuan” in Beijing Guozijian officially opened. Guanxia spent a year repairing this courtyard house built in the Qing Dynasty. The whole repair process revolved around the concept of “choice”. The space officially opened on July 8. This century-old courtyard house, which was once the highest university, has now become a space where everyone can slow down, smell the fragrance quietly, and feel the cultural atmosphere of Beijing. This is another century-old house renovated by Guanxia after Shanghai Leisure Garden.
In 2020, Guanxia chose Taikoo Li North District, Sanlitun, Beijing as the address of its first store “Guxia Living Room”. One of the most iconic spaces in the North District. For the flagship store in China, Guanxia Guozijian Courtyard, Guanxia chose Beijing Guozijian, a neighborhood with a history of more than 700 years and a strong cultural atmosphere. It is not only quiet in the middle of the noise, shaded by locust trees, but also the location of the Confucius Temple and the Imperial Academy. Walking through it, you can feel the unique cultural atmosphere of Beijing.
Before the official opening, Guanxia held a spiritual gathering in the courtyard of Guozijian. Smell the fragrance, listen to the sound, induce the wind, eat fruit. Here you can slow down the clock and savor the useless beauty of oriental culture. In the future, there will be more oriental literati and elegant handicraft workshops and art exhibitions here.
HOGAN 2022 Qixi Festival Limited Series Special Presentation
Love【Gong】opens, romance accompanies
Light up the Tanabata reverie, and the sincere love between each other fills this midsummer. HOGAN launched the 2022 Chinese Valentine’s Day limited series, select love shoes and embellish the shoes with love graffiti, vividly outline the heartbeat code, and go on a journey of love. Gong Jun, the global spokesperson of HOGAN, made a special appearance in the Qixi Festival limited series of advertising blockbusters. [Gong] was happy in the moment, and accompanied by a romantic and beautiful.
The simple and neat H light and shadow, hazy in the gentle powder mist, depicts the sweetness of Qixi Festival. Gong Jun in a pink suit paired with the HOGAN Tanabata limited series men’s H580 luxury shoes sweetly in place. The red love beside the shoes captures the heart at the moment, injecting a romantic atmosphere into the throbbing moment.
On the occasion of the festival, HOGAN also released a short film for the Chinese Valentine’s Day, which is a first-hand perspective. The unspoken love turned into the love written by Gong Jun, and the paper airplane in his hand concealed his thoughts and flew to her side. The Tanabata-limited shoes under your feet are sweet in pairs. The hand-painted love on the side of the shoe and the words “I LOVE YOU” on the shoelace are not only a tacit understanding of mutual affection, but also an unreserved confession of love.
VALENTINO Valentino Beauty Collection
Day Rose Stud Fragrance
Joining High Qingchen jointly opens the summer haute couture dream
Valentino Beauty held the theme event of “Rose in the Daytime, “Dream” Dream Sanya” in cdf Sanya International Duty Free City, and released 2022 The new rivet perfume “Rose of the Day” brings the bright yellow light of Rome to Sanya, which is full of summer vitality. Gao Qingchen, a member of the international men’s singing group INTO1, was invited to this high-definition feast about rivet perfume.
The 2022 new rivet perfume was released in cdf Sanya International Duty Free City, and the new perfume “white “Sun Rose” brought the bright and warm summer seaside, and created a daydream full of rose fragrance for all the guests and fans at the scene. This splendid summer “dust” dream is for the tourists of Sanya International Duty Free City They bring a unique haute couture fragrance experience. The event was also broadcast live on cdf Sanya International Duty Free City’s Weibo and WeChat dual platforms, attracting a large number of media and audiences to watch online, and share the experience of being created by Valentino Beauty.The haute couture experience brought by makeup.
Loro Piana
2022-2023 Fall/Winter Women’s Collection
Adventure is in the arms See the world with dynamism with curiosity and a spirit of exploration. The Loro Piana Women’s Fall/Winter 2022-2023 collection conveys a sense of freedom on the go, interpreting the modern woman who freely explores dress as a way of life. She oscillates between fit, sleek lines and sassy silhouettes, combining practicality with languidness, sophistication and toughness, creating a poised elegance with Loro Piana’s distinctive style that transcends appearance. stamp of personality.
The relaxed style runs through the soft vertical profile shape. Tough and feminine go hand in hand – loose double-breasted suits, loose coats, cropped tweed coats and shirt coats on one side, paired with jeans or flowy trousers; Satin top and bias-cut slip dress. The contrasting style clashes continue to utilitarian soft coats, cotton jackets and denim shirt coats paired with tough boots, and ruffled bib silk shirts with matching trousers and velvet slippers.
soft skin-friendly coat and bundle The cropped jacket in Cashfur, fur-integrated and Baby Cashmere fabrics presents a variety of richness. Accessories such as lug-soled calfskin and Cashfur boots, low-heeled suede boots, and velvet slippers combine functionality with sophisticated style. Continuing the adventurous spirit of the season, the bags are crafted in materials such as suede, calfskin, Melton cashmere and Cashfur for a simple and functional shape. Soft Sesia Happy Day is available in a new mini version, as well as a neatly shaped large-capacity tote and practical clutch.
MARNI China’s First Concept Flagship Store Grand Opening
MARNI Grand Opening of China’s First Flagship Store in Jincang Wenhua Plaza, Nanjing West Road, Shanghai shop. With a grand curtain wall and a unique concept, this double-storey flagship store presents an unprecedented new interpretation of the MARNI brand culture, presenting an immersive exploration space experience. More than 340m2 of space in the flagship store will display and sell men’s and women’s ready-to-wear, bags, accessories and children’s collections. The flagship store has the main entrance and the inner entrance of the mall respectively.
The store design concept was jointly conceived by the space creative team led by MARNI creative director Francesco Risso. The design takes the brand creation concept as the starting point, breaks the interpretation of the traditional shopping concept, puts consumers in the carefully created art installations, and brings an interactive sensory journey to explore art.
Maison Margiela
Shanghai Jincang Wenhua Plaza< /strong>Grand Opening of Global Flagship Store
Maison Margiela’s largest flagship store in the world was grandly unveiled in Shanghai Jincang Wenhua Plaza, marking another milestone for the brand. The new store covers an area of more than 500 square meters and is divided into upper and lower floors. The vibrant space will bring a new immersive shopping experience.
The new flagship store continues Maison Margiela’s unique aesthetic while subtly echoing the designs created by Creative Director John Galliano starting with the Artisanal Haute Couture collection Language, the clever display of men’s and women’s ready-to-wear, accessories and fragrances is unconventional. In addition to exclusive VIP services, interactive experiences and Maison MargiIn addition to ela Café, there is also a limited-time interactive exhibition space for Glam Slam handbags on the second floor of the flagship store to celebrate the grand opening.
Maison Margiela is a Parisian haute couture house that has never stopped pursuing uninhibited individuality and subversion of tradition since its inception. Under the creative direction of John Galliano, the traditional consensus dress style is broken in the digital wave, and then replaced by a thorough analysis of the modern wardrobe concept. Driven by instinct, the brand strives to inspire uncompromising creativity through its values of authenticity, avant-garde and self-fulfillment. Starting from the Co-Ed series, the concept of genderlessness has been deeply rooted in the core of the brand, and many extraordinary creations have been derived.
FERRAGAMO
Ferragamo Nomadic CollectionLuxury Footwear Capsule Collection for the Contemporary Urban Traveler
Milan—Salvatore Ferragamo presents a luxurious capsule collection of Ferragamo Nomadic shoes, inspired by contemporary travel concepts. Italian craftsmanship combined with ingenious production processes results in a masterpiece of refined and comfortable footwear for men and women.
The series of blockbusters and promotional videos take this capsule series as the protagonist, using film metaphors to tell the story of Three Fives Friends’ summer adventures to convey the brand’s beautiful vision: to celebrate freedom and the infinite possibilities on the road to the future, because everyone is experiencing a journey of life that continues to move forward.
Salvatore Ferragamo is based on this original intention, drawing inspiration from people’s yearning for freedom and pursuit of adventure, and carefully crafted this capsule series : A pair of soft fit shoes is like the second skin of a person, giving you a comfortable companion anytime, anywhere. Sandals, moccasins, ballet flats, and loafers are lightweight enough to fold into a special travel bag, while embellished with subtle detailing for sophisticated craftsmanship.
ORIFLAME Oriflame Key of Time Lifting Series
Open Ageless 3D Muscle
The apple muscle of the young face is full, firm, and the face is beautiful. The clear “girl line” (contour line), that is, the angle of the mandibular border and the mandibular angle is about 120°, which is one of the signs of a young face. With age, elasticity and collagen are lost, the skin becomes loose, the apple muscle sags or disappears, tear troughs and nasolabial folds appear quietly, and the contour lines are no longer clear.
In order to meet modern women’s pursuit of healthy and ageless skin, Oriflame’s Key of Time series has launched the Key of Time Lifting Set, an advanced firming Maintenance, improve the problems of loose skin, sagging, loose contour and facial depression, through 4D lifting and carving, without fear of the gravity of time, restore the delicate state of skin slender, lifted, refined and elastic.
Oriflame has always been adhering to the brand philosophy and Swedish values of the integration of natural wisdom and modern technology, and the combination of internal and external beauty. A strong scientific research team leads and explores cutting-edge scientific research to create safe and high-performance products; digital operations, focus on social word-of-mouth sharing, and start a business without leaving home. Oriflame has always been committed to sustainable development with a responsible business philosophy, a spirit and attitude of caring for nature and respecting life.
BYREDO launches a limited edition reissue
Mister Marvelous Eau de Toilette
Being in the moment and becoming Mister Marvelous requires a more dimensional definition. BYREDO invited NFL superstar athlete Odell Beckham Jr. to appear in a new creative vision of Mister Marvelous, who interprets the multi-faceted nature of contemporary men with his story and image. A three-time NFL Pro Bowl, Super Bowl 56 champion wide receiver, Odell Beckham Jr., in addition to being a standout athlete, is a husband, father, and Excellent entrepreneur.
BYREDO launches a limited edition Mister Marvelous Eau de Toilette, which redefines the contemporary man with a scent that builds confidence and redefines the contemporary man. The top note is a clean citrus The charm of leaves and neroli oil opens, and bamboo is intertwined with green lavender as the middle note, creating a contemporary male image of calmness and sophistication. Slightly spicy black amber and white cedar wood are in the play of black and white. Comes with a delightful tone and lingering surprises.
BYREDO was founded in 2006 by Ben Gorham in Stockholm A European contemporary luxury brand, the brand is committed to integrating memory and emotion into design. BYREDO believes that creativity and intuition are crucial factors in brand decision-making, and BYREDO is constantly reinventing its business formula based on this.
COACH Releases
Coach x Tom Wesselmann Collaboration
Coach x Tom Wesselmann Collaboration inspired by Pop Art play Inspired by the spirit of fun, the representative works of pop artist Tom Wesselmann are integrated into classic styles such as Coach Rouge, Duffle series handbags and fur jackets, conveying the brand’s tribute to pop culture and artistic heritage. The series is also inspired by Wesselmann’s art works A colorful theme of joy, colorful patterns with delicate embroidery and sequins, decorated with Coach’s signature jacquard fabric and delicate and soft tanned leather bags. Passing on the style of Coach Executive Creative Director Stuart Vevers and the Wesselmann family. Attitude and vision for the heritage of classic craftsmanship.
“My design inspiration comes from the bold whimsy in life, this Tom Wesselmann collaboration series The same is true. Stuart Vevers said, “I was inspired by Tom Wesselmann’s delightful imagination during the creative process, and I am honored to present this collection with his family and proud to bring his work to a younger generation.” ”
This campaign captures Wesselmann’s unique pen world, with the artist’s playful brushstrokes It depicts vibrant, bold color contrast and vivid close-ups. At the same time, Coach launched a digital social experience on the Douyin platform, users can explore the collaboration series, and can also use the filters of Wesselmann’s classic patterns, and released a series of Wesselmann’s daily life “EduToks” clips from work life.
Lily James in VERSACE
2022 Fall/Winter 2022 Campaign
Actor Lily James holds the new Greca Goddess handbag in the Versace Fall/Winter 2022 campaign. Under the lens of renowned photographers Mert Alas and Marcus Piggott, Lily James portrays the unique attitude of the Versace goddess. Lily is featured in the campaign Wearing a new season of latex ready-to-wear, incarnating a mythical story and a firm and courageous pioneer in today’s modern times, deducing the spark of the collision between classical civilization and sexy charm.
The Versace menswear collection offers a visually clear reinterpretation of modern luxury, where the opulent décor of a classic setting contrasts with the contemporary feel of the collection.
The 2022 Fall/Winter collection will introduce the Greca Goddess collection. The strong Versace Italian style featured in the campaign fully reflects the rich craftsmanship and elegant fusion of the new bags, interpreting the modern dynamism.< /p>
Jessica Alba co-founded beauty brand
HONEST enters China
HONEST was founded by American movie star Jessica Alba Co-founded in 2012, the brand adheres to the founder’s philosophy of “you don’t have to choose between excellent efficacy and health and mildness”, and creates products that are pure symbiosis, ingeniously designed, and excellent in efficacy. Banning 3500+ ingredients with potential risks, HONEST encourages everyone to “see the true self” with freedom and love to live consciously. In July 2022, HONEST officially entered Tmall Global and opened its official overseas flagship store, bringing consumers A new pure and conscious skincare experience.
As the first person to be listed as a “female entrepreneur” Jessica Alba, a female star on the “American Self-Made Rich Women List”, from “Hollywood Sweetheart” to a listed entrepreneur, Jessica Alba has always dared to be herself, awaken more potential, and advocate a conscious life. She believes: “If there is no suitable one, then Create!” HONEST came into being in 2012 when mother Jessica Alba discovered that there was no brand she could fully trust in the fields of mother-baby, beauty and home care. When you want to be better, act consciously to create a better world where you can be whatever you want to be!
Log in to the HONEST overseas flagship store immediately, Start a pure, symbiotic, healthy and effective skin care experience, and enjoy the new skin care fashion of “sincerity, purity and truth, and seeing the true self”.
Guangmiaojing “Beauty of the Pure World” theme conference
Cross-border to open the beauty of the fusion of art and technology
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A few days ago, the “Beauty of the Pure World” theme conference of Guangmiaojing, hosted by Guangmiaojing and co-organized by Guantang Art Museum, was successfully held. Ms. Helen, CEO of Guangmiaojing, Mr. Zhang Huatao, Chief R&D Officer, and Mr. Xiao Hua, Chief Designer, as the spokespersons of Guangmiaojing, talked about the past and present life of “Guangmiaojing”, its contribution to the protection of cultural heritage, and the future design sublimation. The activities and the recruitment of hundreds of quality experience officers were introduced in detail, allowing everyone to have a deeper understanding of the “beauty of the pure world” of “Guangmiaojing”.
Life has boundaries, art has no boundaries, starting from the cross-border needs of life, Guangmiaojing “Beauty of the Pure World” theme conference is an art The journey of spiritual purification of sense, sense of life, sense of technology, sense of classicism and sense of beauty presents a record of “light” and “purity” from scratch.
Starting with environmentally friendly, safe and efficient decontamination technology products, Guangmiaojing and Guantang The hand in hand of the art museum is the perfect presentation of the cross-border integration of artistic aesthetics and technological innovation; it is no longer just a rigid technological product, but also a work of art that can be permanently settled in the Tang Art Museum. place.
HENKEL Completes Acquisition of Shiseido Asia Pacific
Professional Hairstyling
Henkel Announced the successful completion of the acquisition of the professional hairdressing business of Shiseido Co., Ltd. Headquartered in Tokyo, Japan, the business includes core brands such as Sublimic and Primience under the licensed brand Shiseido Professional.
Schwarzkopf is an expert in global hair coloring innovation and trend. On this basis, the addition of Shiseido professional brand will further deepen the understanding of Japanese minimalist aesthetics (J- beauty) competence and understanding in high-end hair and scalp care, anti-hair loss, styling and perming solutions.
Henkel will set up a J-beauty innovation center in Tokyo to create more products suitable for Asian consumers. The center will serve as both Shiseido Professional and Schwarzkopf brand new product and formulation development Base.
New Media Producer: Li Hui
New Media Editor: Chen Jia
New Media Intern Editor: Huang Xinqiao
Photo source : Brand provided