No matter what kind of business we do, do we want to recover the investment cost quickly, then in all such businesses, the fastest way to recover the cost what is it?
Give you three seconds to think about it, can you think of it? What’s the fastest way to pay for itself?
If you can’t think of it, I suggest you read this article several times. If you want to get back to the book quickly, the content in this article can help your turn.
Is there only one fastest way to recover the cost, that is to recharge the card and let the customer put the money with you. This method can not only recover costs quickly, but also lock in the long-term consumption of customers. Remember this sentence, where the money is, there is the heart. For our customers, don’t talk about loyalty. Many of us are very funny. When doing business, alas, you see why this customer comes to consume in our house, and then he doesn’t come and goes to someone else’s house. , you are not loyal to you at all. What kind of loyalty do you talk to customers about? People are only loyal to money, remember this?
Then here comes the problem. Many of us understand this logic and think it is a good thing to punch a card. So, many people do it too, you see What are the activities you do, you get 100 for 1,000 charges, 300 for 2,000 charges, 500 for 3,000 charges, what do you think, think about it, you are a customer, do you rush? Stupid, I have to put my money with you, and then spend it slowly. I was locked in by you. Your activities are not attractive at all. The problem lies in your routine. See clearly, then here comes the problem, what I’m talking about today is about charging the card, then you can’t do it this way, so what is the way to play? There is a core point here. The card method makes customers feel insecure. What should you do if you run away one day? Is it logical? Although I recharged 1000 in it, you are 100 cheaper, but if you run away, my 1000 will be gone, the most unsafe .
How to make customers feel safe? With the way of gift can make customers feel very safe. What are you sending? Let me tell you about sending hard currency. In today’s society, we can successfully recharge this way. I can say that it is the only way. What kind of algorithm? For example, what did the restaurant do for the event we just finished a year ago? You top up 2000 at our house, and I will give you a 2200 gas card. Is this thing called hard currency? You top up 2000, I will give you a 2200 gas card, is the customer taking advantage? What else did we do years ago? Recharge 9688 to give you an Apple mobile phone worth 9688. You see, if the customer takes away the mobile phone, even if your store closes down tomorrow, he is still safe. And even selling feed, what kind of activities are they doing? Recharge 50,000 yuan at our house and send you a 50,000-dollar van. You can pick up this van at the 4S store. When they hear this place, many people will say, um, this kind of thing is very attractive, how to make money back, this will involve the splitting of two words, how to split it, the next I will continue to share the article, because as long as you understand this, you will not be successful if you recharge the card.