Sino-Singapore Jingwei, July 28 (Chen Wen) On July 28, Shenzhen Happy Valley Group announced that Brand Finance released the “2021 Top 500 Chinese Brands”, “Happy Valley” With a brand value of 2.032 billion US dollars, the brand has increased by 796 million US dollars compared with 2021, and its ranking has increased by 4 places compared with 2021, ranking 6th in the world.
At the same time, “Happy Valley” ranked 204th in the “2021 Top 500 Chinese Brands”, and its brand value ranked first in China’s theme park industry.
In addition, during the Tokyo Olympic Games in 2021, the “Happy Valley” brand paid tribute to the Olympic champions and launched the “Olympic champions play Happy Valley for free for life” plan to send gold medals to all Chinese athletes who won gold medals at the Tokyo Olympics. Get all Happy Valley Lifetime Annual Cards in the country, and provide preferential policies to medal-winning players and coaches.
It is understood that the brand case was selected as the “Typical Cases of Central Enterprise Brand Construction in 2021” by the State-owned Assets Supervision and Administration Commission of the State Council, and was awarded the 2021 Golden Flag Award for Top Ten Cases and the 2021 Golden Flag Award for Social Media Campaign Marketing Gold Award, 2021 It has won awards such as Guangdong Weibo Influential Cultural and Tourism Excellent Project in 2019, and has been included in the English case study “Public Relations Case Studies” in the field of Chinese brand public relations and marketing. It has been published and distributed in more than 240 countries and regions around the world. (Sino-Singapore Jingwei APP)