Dance “The Most Beautiful Boy” at the opening ceremony. Photo by Yang Yixuan
China News, Urumqi, July 30 (Wang Xiaojun, Yang Yixuan) At 20:00 on the 29th, the third Xinjiang Live E-commerce Festival opened in Urumqi.
This live broadcast e-commerce festival aims to create a good consumption environment, promote economic development, help rural revitalization, drive the sales of agricultural products and cultural tourism products in Xinjiang, solidly promote the construction of the core area of the Silk Road Economic Belt, and give full play to the location of Xinjiang. Based on the advantages, improve internal and external linkages, make full use of “two markets and two resources”, and speed up the construction of “Silk Road E-commerce”.
Zhang Shuo, member of the party group and deputy director of the Xinjiang Department of Commerce, said in his speech that on the basis of implementing normalized epidemic prevention and control, the development of new online marketing formats and models such as live e-commerce and social e-commerce should be accelerated. , cultivate and strengthen the local network e-commerce brand of “Dazzling Silk Road, Cloud Clothing (Business) Xinjiang”, focus on guiding business entities to strengthen digital applications, focus on creating new hot spots for online consumption, and lead the expansion, quality improvement and upgrading of new consumption. The export of agricultural special products and the introduction of tourists from the cultural and tourism industries to Xinjiang will provide assistance.
Zhang Yongdong, member of the party group and deputy director of the Xinjiang Department of Culture and Tourism, said: “I hope that through the live broadcast festival, the modern cultural industry in Xinjiang will be fully developed, and the preparations for the establishment of a national model city for cultural and tourism consumption will be promoted. This is an opportunity to encourage the development of cultural tourism, cultural creativity, sports and leisure industries, accelerate the cultivation of characteristic cultural industry clusters, promote the development of global tourism, and create a number of cultural consumption places, leisure blocks and nighttime economic clusters.”
The guests presented the honorary certificates of “Promotion Ambassadors” for the 3rd Xinjiang Live E-commerce Festival to 15 talent anchors. Photo by Yang Yixuan
Cui Yumiao, member of the Standing Committee of the Urumqi Municipal Party Committee, Deputy Mayor, and Secretary of the High-tech Zone (New Urban District) District Party Committee, said: “We will take this live e-commerce festival as an opportunity to deeply integrate and serve the Silk Road. The construction of the economic belt will guide the standardized and healthy development of live-streaming e-commerce. Utilize both international and domestic markets and two resources to break the time and space constraints of traditional consumption and procurement places, and add new impetus and vitality to regional consumption.”
According to the introduction of Ma Xiaoshuai, the brand director of a catering company in Xinjiang, the company plans to use this e-commerce festival to cultivate some anchors with goods, no longer limited to physical sales, but to combine online and offline, and give full play to the advantages of the Internet. With the help of this live broadcast The platform of the e-commerce festival sends Xinjiang specialties to all parts of the country in the form of semi-finished products or prepackages through live broadcast and delivery, so that people all over the country can taste the authentic Xinjiang specialties.
That night, the guests at the opening ceremony presented the honorary certificates of “Promotion Ambassadors” for the 3rd Xinjiang Live E-commerce Festival to 15 talent anchors.
It is understood that from January to June this year, the two live broadcast platforms registered in Xinjiang, Douyin and Kuaishou, had a total transaction volume of 1.68 billion yuan, of which Urumqi was 1.127 billion yuan, accounting for nearly 67%. Urumqi has also built a number of live broadcast bases represented by the Urumqi High-tech Zone (new urban area) Live Streaming E-commerce Pioneer Park. (End)
[Editor: Zhang Ni]