Affected by the post-epidemic era, more young people have begun to pay attention to health preservation, and their concept of healthy eating has gradually increased. Ipsos, a global market research organization, released the “Insights into Post-90s Health Diary Consumption Trends”, showing that the post-90s who originally focused on “internal services and external adjustments” have become the largest buyers in the health care product market. This has brought the big health industry into a stage of acceleration.
Image source: Fupai Ejiao
According to “2017-2022 China Health Industry Market Development Status and Investment Prospect Forecast Report” It shows that the current size of my country’s health and wellness market has exceeded one trillion yuan. On average, each urban resident spends more than 1,000 yuan per year on health and wellness, of which 83.7% are young people aged 18-35. Looking at the data alone, health preservation has become the consensus of this generation of young people.
Although young people’s awareness of health preservation has been greatly improved, the fast-paced and high-pressure living environment cannot make young consumers spend too much time on health preservation, and do not have the time and energy to cook soup, eat health care products, and cook Stewed tonics, etc., how to make health preservation simple has become one of the motivations for young people to buy tonics. According to data, the growth rate of ready-to-eat health products has exceeded 20% for two consecutive years. Ready-to-eat and brewed products are more and more popular among young people.
Image source: Fu Pai Ejiao
In this environment, Fu Pai Palace Secret aims at young people’s needs for instant nourishment , with the unique century-old palace secret recipe as the basis for product research and development, guided by the professional theory of traditional Chinese medicine, set up a scientific research laboratory, build an international scientific research team of 100 people, and integrate scientific and technological components on the basis of the palace secret recipe. Develop snack-based tonics that meet the needs of modern life.
Fu Pai Palace Secret Research and Development Team, headed by Dr. Li Kai, who used to work at Harvard Medical School, has gathered many scientific researches with many years of research experience in the field of nourishing Personnel, conduct long-term follow-up research on the dietary structure, living habits, physical constitution of Chinese people, and formulate formulas based on palace secret recipes, through rigorous pharmacological research and scientific demonstration, integrate modern nutrition theory, and develop healthy and healthy for young consumer groups With convenient nourishing products, health care can get rid of the limitation of time and space, and nourishing becomes more free.
In order to allow young consumers to eat nutritious and safe tonics, Dr. Li Kai’s R&D team established the unique “Product Quality Management” Standard”–the whole-link molecular-level quality management system, which intelligently controls the whole process of product production. Through DNA identification of raw materials, detection of product characteristic peptides and other technologies, there are multiple “safety locks” on the product.
The selection of authentic raw materials, the intensive study of ancient and modern recipes, the inheritance and innovation of craftsmanship and other core contents have jointly achieved the product strength of Fupai Palace Secret, and built a professional, The authoritative and scientific brand genes have stimulated the power of Fupai Palace Secret to research and innovate products.
Fu Pai Palace Secret has four new products, Fuzi Ejiao Pills, Shichen Tea, Ejiao Bird’s Nest Collagen Peptide Tablets Candy, Lemon Lily Ejiao cakes can be traced back to the corresponding imperial recipes of the imperial court. Selected classic secret recipes such as “Hours Health Recipe”, “Guifei Beauty Cream Recipe”, “Fuzi Ejiao Recipe”, “Classic Blood Ejiao Guyuan Recipe”, etc. High-grade” raw materials, using modern technology to improve the secret palace craftsmanship, secretly make ready-to-eat “palace nourishing secret food” suitable for Chinese women. Once the product was launched, it was highly recommended by many consumers and many celebrities and talents. It has become one of the most popular products on Douyin and Xiaohongshu.
Whether Fu Pai Palace Secret can continue to lead the young nourishing market and bring surprise products to young consumers, we will wait and see.