Text/Civil Engineering
G318 National Highway crosses the three major steps of China’s topography and goes all the way up. It is a road that includes China’s development , an encyclopedia of humanistic continuation and unique scenery; to go through 318 is to read the entire history of China’s development and the cultural development of the entire nation. For China’s new energy vehicles, passing the 318 National Highway under the test of 2,000 meters of altitude difference and low oxygen pressure means that a vehicle has truly passed the test and turned into a butterfly.
In order to fully demonstrate the strength of Mocha DHT-PHEV, Wei Pai launched a 31-day challenge event on June 21st, “I will drive China Wei in this life, Mocha DHT-PHEV Zhixing G318”.
On June 30, the “I will drive China Wei in this life” team arrived in Chengdu, and the journey of this G318 is over halfway , from Shanghai to Chengdu, in the scenic half of China, Wei Pai has left a rut mark. Different from the first half, the second half of the Sichuan-Tibet line is the real test for Mocha DHT-PHEV.
We are as concerned as consumers about this unusual journey, and we are also curious about Weipai’s original intention. From this exclusive interview with Wei brand CMO Qiao Xinyu, we may have a glimpse.
G318 is the road to conquest and also the way for Wei brand to go up
In fact, this is not the first time Wei brand has challenged 318. Wei brand has already been in 2019 I had a challenge with the fuel vehicle VV6, which made me wonder why Wei Pai loves the G318 so much?
Qiao Xinyu gave this answer to this question:
“I think G318 is exclusively for Wei’s, firstly, this road belongs to China’s landscape avenue, and it is also the road that best interprets China’s automobile road culture. The road it talks about is indomitable, which is very different from the development of Wei in the past 16 years to the present. Like.
“We experienced brilliance when it was established in 2016. With the fierce competition, including in the strategic process, we call it regret in strategic development, but Wei Pai has been going up all the way. It is to insist on investment, insist on research and development, and insist on providing consumers with better products, and the degree of spiritual fit is very high.
“From another point of view, since the Mocha PHEV was launched on March 1, we just need to use a relatively complicated and difficult way to verify the strength of this product. , a manifestation of being responsible to consumers.
The biggest difference between the two G318s. From its own technical experience, the last time it was a traditional fuel vehicle VV6, this time it was run with a long-range PHEV.
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“After running G318, people’s perception of things and their thoughts on life may change. It feels that after you have experienced many setbacks, you can still maintain a spirit of love for life. I think That’s what G318 really is about educating everyone throughout the process.
“I think G318 will definitely be done in the future, and it will be run every year. Products and technologies will continue to be iterated and improved. G318 is the best training ground. Story, good product experience.”
As Qiao Xinyu said, G318 is a landscape avenue that belongs to China and is the most A road that can reflect China’s automobile highway culture, the spirit of “all the way up, perseverance” contained in itself, coincides with the spirit of “breakthrough, leadership, innovation” of Wei brand, so this G318 trip is also Wei brand. Don’t forget the original “root-seeking” journey.
The extreme journey of 10,000 miles deduces 0 anxiety intelligent electric
I believe that all car owners who have passed the G318 can feel that this road, especially the second half The route into Tibet is not only a huge test for the comprehensive performance of the vehicle, but also not easy for the driver. So where is the difference between Mocha DHT-PHEV and other automotive products, and what are the obvious advantages?
In this regard, Qiao Xinyu gave us a comprehensive answer to the advantages of Mocha DHT-PHEV on G318:
“Due to the particularity of this road, it is a little more tiring to drive. From this road, it can be divided into two stages from a major perspective. The first stage is from Shanghai to Chengdu. The second stage is from Chengdu to Tibet.
“Shanghai to Chengdu is basically composed of national highways, expressways, and expressways. I hope everyone can drive this road comfortably and comfortably, not boring. On this road, the heart-warming smart cockpit provided by Mocha DHT-PHEV has performed quite vividly in the process.
“To give two examples, the NOH intelligent navigation assistance system equipped with Mocha can realize 6 major travel scenarios such as corner overtaking, safe avoidance, tunnel passing, entering and exiting high-speed ramps, and realizes point-to-point navigation. From the product performance Speaking of which, in the dimension of high-speed intelligent piloting, Wei Pai is not inferior to any new forces.
“Another example, Mocha DHT-PHEV can reduce driving fatigue to the greatest extent, and its inner position of the A-pillar There is a face camera, when it sees you sleepy and yawning while driving, it will put the air conditioner to the maximum and keep blowing you until it wakes you up, which is a very user-friendly setting. At the same time, Xiaowei 2.0 can achieve uninterrupted dialogue for 20 seconds, and can control all functions of the entire vehicle through it.
“The road conditions from Chengdu to Lhasa are relatively complicated. In this process, it is a test of mileage, safety, power, and comfort.’s test. ”
“After entering Tibet, the density of energy supplement facilities is low, which is not friendly to pure electric vehicles. Here, the Mocha DHT-PHEV has a comprehensive endurance advantage of 1000km+, and the intelligent two-speed DHT technology can also easily cope with a variety of driving scenarios.
“In addition, compared with extended-range electric vehicles, in the case of feeding fuel consumption, we will not have a heavy steering wheel, heavy accelerator pedal, greatly increased fuel consumption, insufficient power, etc. The noise is very obvious. In addition, during the whole driving process, it is more difficult for everyone to drive. The NOH function of Mocha DHT-PHEV can make everyone enjoy the journey better, and other comfortable configurations such as smart cockpit, seats, fragrance, etc. can also be used. Let people relax better.”
G318’s Sichuan-Tibet line is not something that any brand can handle calmly, more Not to mention “0 anxiety” into Tibet. Mocha DHT-PHEV and Wei brand are able to make this G318 tour have a different way of interpretation only by virtue of the continuous upward breakthrough in the past six years and the blessing of products with intelligent technology.
The two-way running of brand users is the spiritual embodiment of all the way up
Each brand will launch corresponding activities in different periods to promote its own products. Demonstrate comprehensive strength with various challenges and trials. However, most brands are only in the stage of “testing by themselves”, and consumers can hardly participate in it and cannot feel the true strength of this product.
The G318 tour of Wei brand Mocha DHT-PHEV not only attracted great attention, but also many car owners participated in it. What kind of attraction can it be so sought after by consumers ?
This question, Qiao Xinyu answered very confidently:
“Among the car owners who participated this time Several people signed up to participate in our 318 event in 2019. Some of them came to Tibet from Shanghai in 2019, and some people did not sign up at that time because the registration was too popular. It is a common value. In this process, from the product point of view, we hope that there will be more car owners, or car owners who have purchased Mocha PHEVs. In this process, we can really see if this brand can compete.
“From another point of view, G318 and Wei have a very high degree of fit. They hope to experience this kind of self-life sublimation in the process, and they also hope to participate in the process by joining us. Some public welfare activities, various photography, physical training and so on. I hope that everyone can do something together, so that they can become a group of people who are truly persevering and positive to break through themselves. In this regard, everyone has some common values. ”
Not only is the spirit of Wei brand and G318 fit, but the owners of Wei brand are also a group of people who are “all the way up” , so this trip to G318 is also an in-depth communication trip between Wei Brand and its users touching the soul. Only by going both ways between the brand and users, can the spirit of G318 be truly sublimated.
< p> Halfway through the journey, the real test is yet to come, but through the in-depth understanding of Wei Pai and Mocha DHT-PHEV, I believe that with the spirit of “all the way up”, Wei Pai will definitely walk this section of the road more firmly and confidently.< /p>
Written at the end:
Just like the “Do not judge heroes with logos” co-created with CCTV before, Wei Pai used his own strength to tell: the brand is of course important , but the importance of the brand must be supported by the product. The logo is important, but the user experience value is the meaning behind the logo.
This time, “I will drive China Wei in this life, Mocha DHT-PHEV Zhixing G318 “The event can be said to be propaganda, but it is Wei Brand’s oath to consumers: “Bring consumers a high-value experience beyond the product price, and use hard power to bring a new era of China’s auto consumption market! “