Zhangjiajie News Network, April 11 (Taikang Life Insurance) In the first quarter of 2022, Taikang Life Insurance continued to promote the construction of the “Era of Longevity, Taikang Plan”, and the new super body marketing model aroused enthusiastic market response. The volume exceeded 840,000.
“The Age of Longevity, Taikang Plan” is an innovative business model that combines virtual insurance with physical medical care services, and gradually forms a combination of super experiential sales, super experiential recruitment, and super experiential training The brand-new marketing model can bring customers a better experience and provide agents with innovative marketing methods based on all scenarios.
Superbody can fully realize the synergy of Taikang big health ecosystem. The large health entity jointly created by the medical and nursing communities in 24 cities and the international medical centers linked by 5 cities has enabled the “insurance + medical care and health care” model to have rich super experience resources, greatly improving the experience of Taikang Life customers. . Taikang Life firmly implements the grand strategy of efficient synergy of the Group’s resources, closely integrates the resources of the big health ecosystem with the life insurance marketing team, actively innovates the form of super-physical activities, increases the volume of super-physical activities, and empowers the life insurance team. Organize customer activities in the physical scene, allowing customers to experience the “longevity era, Taikang solution”. Organize customer activities in Taikang medical and nursing communities and big health centers in various places, so that more customers can experience the closed-loop charm of longevity in advance. At the same time, it integrates Taikang’s big health entity resources such as Taikang Bybo Dental, Donglei Brain Department, and Memorial Park, and organizes experiential marketing activities of different forms and scales according to local conditions.
After a large number of super sports activities, agents of Taikang Life generally reported that the marketing efficiency has been greatly improved compared with the traditional life insurance marketing model in the past, expanding the boundaries of life insurance business and injecting strong momentum into the transformation of agents. The customers who participated in the super body were even more overjoyed. In their hearts, the visit is a special trip, a scene experience, and a real-life experience of a healthy and prosperous life. It has a profound effect on Taikang’s innovative model for the era of longevity. identify.
At the same time, the construction of the “Taikang Plan” is steadily advancing. In the first quarter of 2022, Taikang will continue to create three business cards: Happy Appointment, Taikang Home, and Healthy Wealth Planner HWP. In the first quarter, the sales of Xingfu Youdao increased by 18% year-on-year, and the total number of Taikang high-end customers exceeded 140,000; the medical and nursing community welcomed the opening of Xiamen Luyuan, Changsha Xiangyuan, and Shenyang Shenyuan in the first quarter, and Fuzhou Fuyuan started operation , Zhejiang Park, the second medical and nursing community in Hangzhou, landed… The physical construction of Taikang Home’s medical and nursing community is steadily advancing. Taikang Life’s Health Wealth Planner (HWP) team has grown against the trend in the market, and the number of employees has increased by nearly 60% year-on-year.
Since the beginning of 2022, Taikang Life will practice super body with full-scenario physical visit + core scene visit, leading the upsurge of high-quality transformation of life insurance marketing model covering all parts of the country. In the future, Superbody will help more high-quality development of agent teams and bring the immersive experience of Taikang’s healthy life model to more customers.
[Source: Zhangjiajie on the Palm]
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