The domestic heavy truck sales data in the first quarter of 2022 shows that from January to March, the overall sales volume of my country’s heavy truck market was 232,000 units, a year-on-year decrease of 56.3%. New Yellow River reporter learned from Sinotruk that in the face of the sluggish sales that had appeared at the beginning of this year, Sinotruk adjusted its strategy in a timely manner to accelerate its layout and seize the market, and achieved remarkable results. It accounted for 23.7%, ranking first in the sales volume of heavy trucks.
Continue to deepen the market segment and rapidly iterate products
According to reports, Sinotruk can Such outstanding achievements are inseparable from the continuous investment in scientific and technological research and development, the rapid iteration of products and the continuous deepening of market segments. At the beginning of the Year of the Tiger, Sinotruk has frequently carried out “big moves” in the upgrading and optimization of multiple product series. In the first quarter, Sinotruk launched a variety of new products for various market segments, with more precise positioning, and met the diverse needs of users with a series of high-quality products.
In mid-February, the HOWO MAX truck was launched; in March, the Shandeka C9H, which inherited the high-end German quality, was launched, achieving a comprehensive upgrade of performance, becoming a new model of high-end logistics equipment in China, and creating a new model of high-end logistics equipment in China. Import substitution “heavy trucks reached a new height; at the end of March, the light luxury version of HOWO MAX was launched, accurately targeting young card lovers and creating a new benchmark for composite transportation; at the same time, the new commander-in-chief of HOWO light trucks was launched to create a city-oriented smart, High-end light truck for comfort and efficient logistics.
Create a 1.78-hour maintenance timeline and escort the entire product life cycle
It is understood that high quality helps users make profits At the same time, SINOTRUK always pays attention to the whole life cycle of user-operated vehicles, takes “technology leadership + solutions” as the core strategy, and “family service” to escort customers throughout the whole process, and has achieved network coverage of over 2,000 vehicles, with a speed of 1.1 minutes. Response, 1.78-hour maintenance service guarantee.
For example, during the Spring Festival, Sinotruk insisted that the service would not be closed and the quality would not be discounted. With multiple benefits such as free in-station maintenance, Spring Festival gift package, service rescue love meal, surprise New Year’s Eve dinner, etc. Friends feel the brand temperature. In March, SINOTRUK launched a special plan for the “Truck Goddess Festival”, leading the public to gain insight into the daily life and inner world of freighters, and let the “unsung heroes” in the field of freight take the stage.
According to reports, Sinotruk’s heavy-duty truck sales were able to buck the trend in the first quarter, thanks to its always adhering to the ingenuity of excellence and “intelligence” to create high-quality products, helping users to make profits efficiently and to better understand users’ products win favor. Next, Sinotruk will continue to deepen the heavy truck market.
New Yellow River reporter: Huang Min