Spring City Night Tan | The new national standard requires “self-discipline” and “other discipline” for Zongzi mooncakes to “slim down”

The problem of overpackaging

Many people are

May 26

< p>The new national standard requires the packaging of rice dumplings and moon cakes to be slimmed down again

The maximum number of packaging layers cannot exceed three layers

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The State Administration for Market Regulation issued on May 26 the Amendment No. 1 of the National Standard “Restriction of Excessive Packaging Requirements for Commodities and Cosmetics” (GB 23350-2021), which will be implemented on August 15 this year. According to this mandatory national standard, the maximum number of packaging layers for rice dumplings and moon cakes cannot exceed three layers, and the packaging materials shall not use precious metals and mahogany materials.

The standard has been revised for the excessive packaging of rice dumplings and moon cakes , which aims to further reduce the number of packaging layers, compress packaging gaps, and reduce packaging costs. According to estimates, the packaging volume of rice dumplings will be reduced by 58%, and the packaging volume of moon cakes will be reduced by 42%. At the same time, strict mixing requirements stipulate that rice dumplings should not be mixed with other products that exceed their price, and mooncakes should not be mixed with other products.

As soon as the message comes out

Caused a lot of heated discussion among netizens

Some netizens said: This is long overdue

Frugality is a virtue!

Reject overpackaging

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The release and implementation of the No. 1 Amendment to the National Standard “Restriction of Excessive Packaging Requirements for Food and Cosmetics” can be said to be at the right time. From the perspective of specific content, some revised detail standards are also very targeted. For example, the number of packaging layers has been regulated, and moon cakes and rice dumplings have been reduced from a maximum of four layers to a maximum of three layers. In addition, the packaging gap and packaging cost have also been refined. For example, for mooncakes and rice dumplings priced above 100 yuan, the proportion of packaging cost in the sales price will be reduced to 15%, and 20% below 100 yuan will remain unchanged.

These quantitative standards provide a more stringent basis for defining excessive packaging and give manufacturers a specific reference. The national standard itself has a certain mandatory restraint effect. It guides the packaging of moon cakes, rice dumplings and other commodities in a “simplified” way, which helps to further correct the chaos of excessive packaging.

It needs to be clarified that strict supervision of excessive packaging is certainly not to undermine the autonomy of enterprises and businesses. On the one hand, excessive packaging can easily mislead consumers and affect consumers’ judgment on the real quantity, volume, value, etc. of commodities; on the other hand, unpacked packaging is basically free of The use of value is also a waste of resources, which goes against the concept of ecological protection.

The phenomenon of over-packaging has existed for a long time and is getting worse, which has a lot to do with the public’s consumer psychology and gift-giving culture. Commodities such as moon cakes and zongzi are often used as gifts for relatives and friends during festivals. The exquisite and exquisite packaging seems to raise the grade of the commodity and make it more valuable as a gift.

Therefore, some companies are keen on over-packaging and make some “matryoshka-style” gift boxes. The important thing is to be profitable. After improving the exquisiteness of the packaging, the merchant can justifiably raise the price and sell, and the packaging cost is not very transparent. Once it accounts for too much of the price, the merchant can hide higher profits in the packaging.

This revision of the national standard has explicitly stipulated the phenomenon of excessive packaging, and further clarified the red line, which is not only to guide enterprises and merchants to standardize production, Making commodity prices more transparent and reducing information asymmetry also reminds and guides consumers to advocate simplicity, greenness and environmental protection.

It is worth mentioning that the new standard will take effect in mid-August, and a certain buffer period has been reserved. It also gives the company a time to digest the inventory and packaging. Enterprises and merchants should take the initiative to implement it, instead of thinking about “rushing to collect”, using the time window to treat negatively, and delaying the change of excessive packaging production behavior.

Next,with the implementation of the new packaging standards, the regulatory authorities should also exert greater enforcement efforts to ensure the standards From text to reality. Only by clarifying the red line and raising the violation price of excessive packaging by enterprises and merchants can they really have the motivation to make a change and win consumers through the competition of product quality rather than packaging strength.

advocating green consumption

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Contribute to the construction of ecological civilization

Comprehensive arrangement of Handheld Spring City

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Source: Xinhua News Agency, Red Star News, Netizen Comments, etc.

Editor in Charge: Yang Rui

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Editor: Zhou Jianjun

[Source: Handheld Spring City]< /p>

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