Shijiazhuang City’s 2022 Eve Economy: Create a High-quality Night Leisure Consumption Area to Promote the Integration of Multiple Formats

On the evening of April 15th, Shijiazhuang City’s 2022 Economic Eve kicked off as scheduled at the Happy Hui Commercial Complex. Since that night, 151 commercial and trade enterprises in the city have extended their business hours at night, involving a total of 1,080 stores. These stores cover various formats such as night shopping, night food, night training, night reading, night entertainment, night tours, etc. On the basis of strictly implementing normalized epidemic prevention and control measures, they will create diversified new night consumption scenarios for citizens to fully meet the needs of the public. consumption upgrade demand.

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In order to help the night economy, the office of the city’s night economy construction leading group will distribute 500,000 yuan of red envelopes to benefit the people in the night economy through the “Cloud Flash Payment” APP; The bank will also distribute 500,000 yuan of CCB special night economic red envelopes through the “CCB Life” APP, allowing citizens to enjoy discounts on night consumption, night leisure and night life, and further activate the potential of night consumption.

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The night economy is a strong driving force for economic growth, and it is also a new way to meet people’s growing needs for a better life. Since last year, in accordance with the decision and deployment of the municipal party committee and the municipal government to promote consumption expansion and upgrading, our city has focused on strengthening the construction of characteristic commercial blocks, promoting the integrated development of business, tourism, culture and sports and other forms of business integration. A batch of well-known characteristic neighborhoods and night economy brands such as “Music Season”, and national and provincial neighborhoods such as Minzuluwanli Pedestrian Street and Locomotive Pedestrian Street have been renovated and improved significantly, the influence of urban brands and the quality of neighborhoods have been significantly improved, and nighttime consumption has been vibrant. Continue to burst.

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This year is a crucial year and a year of support for our city’s total economic volume to exceed one trillion yuan and to achieve overtaking on curves. Doing a good job in the construction of the night economy is crucial to accelerating the construction of a regional consumption center city and creating a modern commerce, trade and logistics industry cluster of 100 billion. Wang Xiaohui, director of the Municipal Bureau of Commerce, said that this year’s economic construction will be combined with the “three overall planning, three expansion and four creation” activities, focusing on the goals of enhancing urban vitality and promoting consumption, on the basis of strictly implementing epidemic prevention and control measures, to further prosper the night economy and innovate Consumption model, optimize consumption supply, hold special brand activities of night economy, create high-quality night leisure consumption area, actively promote the construction of night economy agglomeration areas, night economy demonstration areas, and commercial blocks, and promote “night shopping, night eating, night training, night reading” , night entertainment, night tour” and other multi-format integration, continue to promote the high-quality development of the night economy.

According to reports, our city will plan, construct, renovate and enhance nighttime consumption clusters in the central urban area, fully tap nighttime consumption resources, and focus on areas where nighttime consumption is concentrated, civic activities are concentrated, and entrepreneurship and innovation are active. , to carry out the work of improving the night economy. In terms of enriching business formats, relying on existing resource advantages, focusing onFashion shopping, sightseeing, culture and entertainment, special food, sports and fitness and other consumer needs, improve service functions, optimize the quality of business formats, and create a theme consumption demonstration area with outstanding characteristics. In terms of innovative consumption models, build an “Internet +” consumption ecosystem, guide the digital transformation of commercial and trade enterprises, accelerate expansion into social experience, family consumption, fashion consumption, cultural consumption centers and other fields, and standardize the development of the Internet celebrity economy, experience economy, and live streaming. goods, etc.

At the same time, the company will further strengthen the awareness of serving enterprises as a “little shopkeeper”, focus on enterprise development and the needs of the public, and launch more measures to benefit the people and enterprises in the field of night economy. During the economic activity period from April to October , For urban buses connecting major shopping districts, dining districts, tourist attractions, etc., night shifts will be encrypted and night operation hours will be extended. Citizens consume safety at night.