China Economic Weekly-Economic Net News slammed the Qudian Luo Min’s Oriental selection. Although the recent popularity is not as good as June at the beginning of the explosion, it is on the Douyin list. Oriental selection still firmly occupies the top few. Since June, in addition to the regular live broadcasts step by step, Dongfang Selection has also successively launched a variety of self-operated agricultural products. Recently, Dongfang Selection has moved the live broadcast room to outdoor orchards and rice fields, and Dongfang Selection has become more and more deeply deployed on the agricultural road.
According to media reports, on July 17, Oriental Selection moved the live broadcast room to a Taoyuan in Pinggu District, Beijing. The first outdoor live broadcast, the main agricultural product is peaches. When Yu Minhong and Dong Yuhui appeared in the live broadcast room, the maximum number of simultaneous online users in the live broadcast room exceeded 200,000, and 10,000 peaches were sold out in less than 10 minutes after the sale.
Since then, the picture of this live broadcast room selling peaches has become very magical: Yu Minhong eats With Taozi, Dong Yuhui talked about poetry, life and ideals. Only the netizens who watched the live broadcast kept asking “why the peaches are off the shelf”, “why can’t the peaches be bought”, “are the peaches gone”…
After the first outdoor live broadcast exploded, at noon on July 26, Oriental Selection promoted the second outdoor live broadcast. This time, the live broadcast location was selected in a rice field in Mudanjiang City, Heilongjiang Province, where rice was mainly sold.
It is reported that on June 22, “Oriental Selected Self-employed Products” released the first video on Douyin, introducing its free Agricultural products processing plants, agricultural product warehouses, etc. And a golden pillow durian product as its first self-operated product. At present, Dongfang has selected more than 10 self-operated products on the Douyin platform, including olive oil, wolfberry, grilled sausage, and prawns. Among them, the highest-selling sausage is a sausage priced from 78 yuan, which has sold 303,000 pieces. Based on this calculation, the sales of the product exceeded 23 million yuan.
New Media Editor: Cui Xiaomeng
【 Source: China Economic Weekly]
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