On May 18, the “518 China Nutrition Festival”, hosted by Xinhuanet, co-organized by By-Health, and professionally guided by the Science Popularization Committee of the Chinese Nutrition Society, was officially launched. In response to the call of the “Healthy China 2030” Plan Outline, the first “518 China Nutrition Festival”, with the theme of “Scientific Nutrition, Nutrition China”, put forward the scientific nutrition concept of “advocating food diversification and scientific intake of 7 nutrients” to help Citizens should establish health awareness, improve their health and improve their quality of life.
Advocate food diversification and scientific intake of 7 major nutrients
A reasonable dietary structure is the basis of health, especially under the epidemic, how to balance Nutrition to enhance immunity has attracted more and more people’s attention. According to a video of street interviews recently launched by Xinhuanet, the vast majority of respondents expressed their yearning for a healthy state, but they did not know what the seven nutrients the human body needs and how to eat to be healthy.
“518 China Nutrition Festival” with the theme of “Scientific Nutrition, Nutrition China”, uniting professional forces from all walks of life, through Popular science live broadcasts and a series of interactive activities, with the help of videos and live broadcasts, popularize scientific nutrition knowledge to the public, encourage the public to mix meals reasonably, promote nutritional balance, improve health status, and raise the public’s attention to nutrition and health issues.
This year’s first “518 China Nutrition Festival” includes a series of live broadcasts of nutrition science and interactive activities with experts to popularize the importance of “food diversification and scientific intake of seven nutrients” for the public. White-collar workers, the elderly, pregnant women, infants and other key groups have given specific dietary recommendations. There are also hot topics such as “rumor refutation” and “National Nutrition Food PK” that residents are concerned about are also presented in the live broadcast, and the whole festival is full of nutritional dry goods.
Multiple forces participated to build an exclusive nutrition exchange platform
The first “518 China Nutrition Festival” was successfully held, thanks to Xinhuanet and China Nutrition Society , By-Health and other units advocated and fully supported, as well as extensive support from many media organizations, medical nutrition academia, sports circles and other people and enterprises from all walks of life.
Yang Xiaoguang, a researcher at the Institute of Nutrition and Health of the Chinese Center for Disease Control and Prevention and vice chairman of the Chinese Nutrition Society, believes that the establishment of this festival has far-reaching significance : “We hope to mobilize more social forces and work together to ‘implement a reasonable diet action’, promote the improvement of the nutritional and health level of the whole people, and achieve the grand goal of a healthy China.”
Nutrition of the Chinese Center for Disease Control and Prevention He Li, a researcher of the Institute of Health Sciences, a standing member of the Nutrition and Chronic Disease Control Branch of the Chinese Nutrition Society, a health science expert from the National Health and Health Commission, and Yu Kanghui, director of the Clinical Nutrition Department of Peking Union Medical College Hospital, appeared in the morning and evening live broadcasts of the 518 China Nutrition Festival. , to discuss topics such as “Scientific Nutrition Concept” and “How to Personalize Nutrition Supplement”.
Professor Lin Xu, chief scientist of BY-HEALTH, chief professor of Hangzhou Institute of Advanced Studies, UCAS, and distinguished researcher of the Chinese Academy of Sciences, said that advocating food diversification and encouraging more people to make reasonable choices to promote nutritional balance is the practice of An important measure of “Healthy China, Nutrition First”.
The “Generation Z Nutrition Consumption Trend Report (2022)” supported by JD Health is also on the “518 China Nutrition Festival” Announced at the launch ceremony, nutrition experts give targeted nutritional advice to young people who are over-consuming their health, while anxiously “following the tide for health care” and “waiting for supplements”.
In addition to the appearance of professional celebrities, the “518 China Nutrition Festival” also set up an “easter egg”, with freestyle skiing world champion Gu Ailing, women’s volleyball world champion Yuan Xinyue, Ding Xia, Li Yingying and other athletes leading the way The Chinese National Women’s Volleyball Team, the Chinese National Cycling Team, the Chinese National Rugby Team and many other champion teams called for the 518 China Nutrition Festival, calling on everyone to pay attention to the scientific concept of nutrition.
As one of the advocates of the “518 China Nutrition Festival”, By-Health has given full play to its industry-leading brand advantages and organized and carried out the 518 Nutrition Festival in conjunction with some offline chain pharmacies across the country. The launch meeting will be held, and popular science lectures will be held to popularize scientific nutrition knowledge for the public. In 12 cities across the country, the theme activity of “National Local Food Nutrition PK” was launched, attracting hundreds of thousands of netizens to share local dishes with various nutritional characteristics, and to understand the concept of balanced matching from local specialties.
It is reported that the “518 China Nutrition Festival” will be held on May 18 every year. With the theme of “Scientific Nutrition, Nutrition China”, it will practice the concept of big food, popularize dietary nutrition and health knowledge, and help healthy China. .