Pushing articles that insult women? Procter & Gamble: Solemnly apologize, seriously rectify account operation

On March 24, the keyword “Procter & Gamble apologizes” topped the trending search list on Weibo. The cause of the incident was that Procter & Gamble published an article on its public account on March 13 entitled “Women’s foot odor is 5 times that of men? If you don’t believe me, smell it now”, which was accused of insulting women. Its official Weibo made a public apology.

Screenshot of Weibo Hot Search List

It is reported that the person who previously published this article It is the public account of “Procter & Gamble Member Center”, and the article contains several “truths”, namely, “Women’s feet smell 5 times more than men’s”, “Women also have body odor, and their breasts are the most smelly”, “No matter how clean a woman is, her panties are even worse.” Controversial content such as “dirty than men” and “women’s hair is twice as dirty as men’s”. At the end of the tweet, a girl wearing the word “Procter & Gamble” recommended her own product saying “We have a 5-piece full body fragrance set”. Under the article “Women’s foot odor is 5 times that of men”, the article stated that “the rate of bacterial reproduction on men’s feet is 400%, and that of women is 2300%.” At present, the tweet has been offline and cannot be seen on the public account of “Procter & Gamble Member Center”.

Screenshot of “P&G Member Center” official account article

In response, ” Procter & Gamble China’s Weibo responded, “We solemnly apologize for the disrespect to women caused by the inappropriate content of a recent article on the P&G member center account. P&G has always advocated the values ​​of equality, tolerance and respect. We have deleted this article, And seriously rectify the operation of this account. We will definitely reflect deeply and prevent similar situations from happening again.” The Weibo post was published less than two hours ago, and netizens commented over 10,000.

Screenshot of “Procter & Gamble China” Weibo

Source: CCTV< /p>