內容目錄
Member of the National Committee of the Chinese People’s Political Consultative Conference and Executive Chairman of Lee Kum Kee Group Li Huisen
Traditional Chinese Medicine is a great creation of the Chinese nation. It has made great contributions to the prosperity of the Chinese nation and has had a positive impact on the progress of world civilization. Nowadays, traditional Chinese medicine has attracted widespread attention from the international community for its scientific and systematic nature. In particular, traditional Chinese medicine has played an important role in participating in global health governance and fighting against the new crown pneumonia epidemic. The world has once again recognized the value of traditional Chinese medicine. We should further support the revitalization and development of traditional Chinese medicine and promote the overseas dissemination of traditional Chinese medicine culture.
It is suggested to make full use of the cultural dissemination advantages of TCM multinational enterprises, use various carriers to tell the story of TCM well, combine TCM culture with enterprise products, and improve the recognition of TCM products. At the same time, relying on traditional Chinese medicine technology, it is possible to establish traditional Chinese and Western medicine medical institutions in the local area, carry out TCM free clinic activities, use traditional Chinese medicine treatment theories and methods to improve the health of local people, and improve the recognition of the efficacy of traditional Chinese medicine. By respecting multiculturalism, actively explore the integration of traditional Chinese medicine culture and the local culture of various countries, and enhance the public recognition of traditional Chinese medicine culture.
With the iterative upgrading of the Internet, big data, artificial intelligence and other technologies, new media technology has gradually broken the traditional limitations and has become an important transformative force in international communication. It is suggested that the communication of traditional Chinese medicine culture should make more use of new media and Internet technology to create a diversified communication method. Including real-time interactive communication through various websites and social platforms; making short videos, animations, documentaries, films, etc., using images to make up for communication barriers caused by cultural background and language differences, and carrying out multi-modal interpretation; launching telemedicine, Scientific research interaction, etc., allow more people to intuitively and vividly experience the rich experience and value of traditional Chinese medicine in the fields of health preservation and disease prevention and treatment. (Organized by our reporter Jin Chen)
“People’s Daily Overseas Edition” (06th edition on March 09, 2022)
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