December 4, 2020, at Huaian West Road, Shijiazhuang City, Hebei Province Elementary school, medical staff examine pupils’ eyes. Photo by Xinhua News Agency reporter Wang Xiao
“Reversal of true myopia” “magic glasses can control myopia”… At present, some children and adolescents on the market are short-sighted False and illegal advertisements in the field of prevention and control seriously mislead children, adolescents and parents, and threaten the vision health of children and adolescents. On the 31st, the State Administration for Market Regulation exposed 6 typical cases.
Tuina around the eyes claims to reverse myopia
Qingjie Optical Technology (Shanghai) Co., Ltd. Subway stations and other areas publish advertisements containing “true myopia reversal…take off glasses”; on its company website and WeChat public account, advertisements containing “one reversal, complete recovery” are published. The Shanghai Xuhui District Market Supervision Bureau investigated and found that professional medical optometry is required to judge myopia. The parties did not use any optometry equipment, but only recorded the customer’s vision through an eye chart, and claimed to have used eye massage, eye exercises to improve vision, and reversal of telephotometry. Such services can achieve the effect of reversing myopia and removing glasses. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law and was fined 1.52 million yuan according to law.
Advertising slogans claiming medical efficacy and guaranteed cure rate
Guangzhou Aier Eye Hospital Co., Ltd. publishes on its website ” Full femtosecond laser, correct today, go to work tomorrow” “slight postoperative pain, no scarring, low recurrence rate” “wear 8 hours at night to restore 1.0 high-definition vision during the day for a whole day” and other content that claims medical efficacy and guarantees the cure rate ;Use the preoperative and postoperative pictures of an 8-year-old patient for efficacy publicity; publish “In which endoscopic dacryocystorhinostomy…has obtained a national medical technology patent” without specifying the patent number and type. advertising language. The Guangzhou Yuexiu District Market Supervision Bureau investigated and found that the above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law and was fined 280,000 yuan according to law.
Not patented but claiming “dual patent number”
Guangzhou Chenjinji Biotechnology Co., Ltd. on its company website ” The advertising slogans of products such as Lutein Antibacterial Care Solution and Medical Cold Compress Patch for Eyes use the content of “relieving visual fatigue, decreased vision, blurred vision” and “prevention and healing of pseudo-myopia and floaters”. In the absence of a patent, the advertisements claim “Double Patent Numbers”. The Guangzhou Baiyun District Market Supervision Bureau investigated and found that the “Lutein Antibacterial Care Solution” sold by the parties was a common disinfectant, and the “Moisturizing Medical Cold Compress” was a medical device product, and there was no relevant evidence to prove the efficacy of the advertisement. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law and was fined 220,000 yuan according to law.
Advertising about myopia treatment function and confusing with medical terms
Jinyongkang optometry glasses, Jiguan District, Jixi City, Heilongjiang Province The store used leaflets and WeChat official accounts to release advertisements such as “a magical glasses that can control myopia”, “elimination of amblyopia, 100% improvement of vision, invalid refunds” and other advertisements. The Jixi City Market Supervision Bureau of Heilongjiang Province investigated and found that the above advertisements involved myopia treatment functions and were confused with medical terms. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law and was fined 200,000 yuan according to law.
The eye patch has no drug registration certificate and uses medical terms
Beijing Yuqing Pharmaceutical Technology Co., Ltd. The No. 1 released advertisements for Zhulong eye care stickers with content such as “Candle Dragon Eye Care Patches have entered many campuses, verified by a large number of students, clear eyes, improved vision, and constant surprises!” Terms such as “pure traditional Chinese medicine ingredients” and pictures of Chinese herbal medicines. The Beijing Chaoyang District Market Supervision Bureau investigated and found that the products involved did not have a drug registration certificate, but medical terms and terms that were easily confused with drugs were used in advertisements. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law and was fined 100,000 yuan according to law.
Advertising asserts or guarantees efficacy and safety
According to the circumstances, the advertising slogan “Multifunctional Light Feeding Instrument for Children Without Myopia Quickly Solve the Problem of Myopia in Children and Adolescents” is released through the online platform; “Effective security intelligence” etc. means an assertion or guarantee of efficacy, safety. The Shuangliu District Market Supervision Bureau of Chengdu City, Sichuan Province investigated and found that the above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law and was fined 70,000 yuan according to law.
According to reports, since last year, the State Administration for Market Regulation has continued to carry out special rectification actions for illegal commercial marketing and publicity of children and adolescents myopia prevention and control products, and strictly investigate and punish the use of “rehabilitation”, “recovery” and “reduction of degree” in accordance with the law. Misleading expressions such as “myopia cure”, “myopia nemesis” and “degree repair” continue to strengthen the supervision of false and illegal advertisements in the field of myopia prevention and control. (Reporter Zhao Wenjun)