Can probiotic powder be “anti-septic”?
Recently
Galaxy Zhongxing (Hainan) E-Commerce Co., Ltd.
due to the fact that when the live broadcast brought goods
an ordinary food
Confused with the terms of drugs and medical devices
Being investigated and punished according to law
I was fined 3673.32 yuan
According to the introduction, On April 15 this year, the Longhua Branch of the Haikou Market Supervision Administration received the “Notice of Transferring Suspected Illegal Advertising Clues” from the Hainan Provincial Market Supervision Administration. Galaxy Zhongxing (Hainan) E-Commerce Co., Ltd., through the Taobao live broadcast platform, signed an exclusive anchor to live broadcast the common food of “Only Super Light You Probiotic Powder”.
During the live broadcast, the host released the following advertisements:
Our Jiaotong University Super light-free probiotic powder… We have anti-septic function today. , other anti-septic probiotics all have a Lactobacillus reuteri, the ingredients are relatively simple, but today it is a super light and quiet probiotic, it is probiotics plus prebiotics, and Hericium erinaceus Powder, broccoli extract, etc., a series of combinations of such an anti-depressant ingredient combination…
And this is from Shanghai Jiaotong University Onli, which is Shanghai Jiaotong University and the top three A scientific research force of the hospital…
Including a series of anti-depressant ingredient combinations including prebiotics, Hericium erinaceus powder, broccoli extract, etc., so it is anti-depressant. This one is better…
All, stomach acid, stomach pain, and sometimes inexplicable nausea, including your frequent burping, stomach and stomach discomfort, digestion Bad ones, including those with peculiar smell in the mouth, can all come to eat this super light and quiet probiotic powder.
May 9
Longhua Branch of Haikou Market Supervision Administration
A case will be filed for investigation
Law enforcement officers against Galaxy Public Representatives of Star (Hainan) E-Commerce Co., Ltd. conducted inquiries and investigations. The company submitted relevant certification materials and confirmed the live video. Law enforcement officers collected relevant evidence materials around the company’s alleged illegal advertisements to determine the illegal facts.
After investigation, “Only Super Lightweight Probiotic Powder” is a common food. Galaxy Zhongxing (Hainan) E-Commerce Co., Ltd., on February 22, 2022, cooperated with Hangzhou Timer Xi Network Technology Co., Ltd. signed the “E-commerce Live Broadcasting Service Contract”, which stipulated that Hangzhou Timothy Network Technology Co., Ltd. entrusted it to appoint an exclusive anchor to carry out 5 live broadcasts on Taobao live broadcast platform to sell “Only Super Light You Probiotic Powder” Products and promotional content are provided by Hangzhou Timothy Network Technology Co., Ltd. The cost includes a pit fee of 5,500 yuan and a 20% commission fee for product sales.
After the live broadcast on March 7th, both parties will terminate the contract and will no longer carry out the remaining live broadcasts. In the end, Hangzhou Timothy Network Technology Co., Ltd. paid Galaxy Zhongxing (Hainan) E-Commerce Co., Ltd. 1,100 yuan for pit fees, 124.44 yuan for commission, and 1,224.44 yuan for advertising fees on an average basis.
The Longhua Branch of the Haikou Market Supervision Administration believes that the actions of Yinhe Zhongxing (Hainan) E-Commerce Co., Ltd. violated the relevant provisions of my country’s “Advertising Law”. The company’s live broadcast promotion targets ordinary food, but The use of terms that are easy to confuse the promoted products with drugs and medical devices during the live broadcast will have a certain negative impact on the audience’s correct understanding of disease prevention and treatment, and there is a risk that patients with gastrointestinal diseases will misuse ordinary food instead of drugs and delay treatment. If it is stopped, a higher-level administrative penalty should be imposed.
In this regard, the Longhua Branch of the Haikou Market Supervision Administration imposed a fine of 3673.32 yuan on Yinhe Zhongxing (Hainan) E-Commerce Co., Ltd. according to law.
Source: New Hainan Client, Nanhai Net, Nanguo Metropolis Daily