Introduction: Mala Tang, which was once popular all over the country, why does it keep closing? Foodie: It’s all about routines
Malatang should be a kind of food that foodie friends from the south and the north like very much. At the same time, the spicy and fragrant base mixed with the vegetables you like to eat is really addicting!
And catering businesses see that Mala Tang is so popular now, and they have opened stores one after another to make Mala Tang, but now this Mala Tang market is saturated Now, even many brands that are popular all over the country are closing their doors. If you want to explore the main reason, it is because the routine is too deep.
1. The base material technology is not solid
Why are Mala Tang shops gradually closing? In fact, it is because many people want to open this kind of spicy hot shop, but in fact they can’t do anything. When learning the technique of making base materials, many people will just buy a so-called recipe for a few hundred dollars.
But this recipe is definitely very cheap, basically everyone can do it, and it basically does not incorporate the flavor of its own brand. Naturally, it will not attract customers, and it will automatically close for a long time.
2. The technique of boiling bone soup is not pure
Friends who have eaten Mala Tang know that the most important thing about Mala Tang is its base soup. If the technology is good, it will naturally taste good and taste delicious, but in the current market, many bone broth technologies are not very pure. Some merchants even add a few big bones to it symbolically, and add milk powder when boiling the soup to make the soup white.
There are even some businesses that directly choose ready-made seasonings to add to the soup, which is not only unpalatable, but may cause health problems. In this way, it will not only be very greasy, but also have no fresh flavor of bone broth at all. It can be said to be full of routines. For those foodies who are picky about their mouths, they will definitely not visit it again.
3. Lack of experience in opening a store
In addition, many businesses that open Malatang are following the trend. They may think that the Malatang market is better, so they want to make money Just started the Mala Tang catering project in a rush, but for those friends who have never opened a restaurant. Running a Mala Tang restaurant really involves a lot of complicated processes.
Open a store not only to learn how to make these snacks, but also to know how to open a store, to know how to solve some problems when you encounter some problems, otherwise, you will definitely encounter problems after opening a restaurant. To a lot of trouble, over time it will not be able to support.
If you really want to run a Mala Tang restaurant, then I still suggest you learn technology first , and you can learn from the experienced Mala Tang boss for a period of time, so that you will have some experience in opening a store.
4. Inaccurate crowd positioning
The so-called Malatang is numb and spicy, so many people will have a certain misunderstanding of him, many people think that Malatang is mainly based on spicy soup, but you ignore that some people like to eat Malatang but No spicy food.
So when opening a Mala Tang restaurant, be sure to locate the crowd accurately. In addition to ordinary young people who eat spicy food, the elderly and children should also be covered. After all, many elderly people and children can’t eat too spicy food, so they also need to adjust the taste all.
5. The details are not in place
The last point is that many Mala Tang restaurants do not pay much attention to details, and due to the high flow of people, coupled with the ingredients inside , The condiments are also placed more, so it always gives people a feeling of messy and poor, seeing such a store, customers will naturally slowly lose. Well, because some Mala Tang stores are well run, the interior decoration is relatively clean, which will definitely attract a large number of food lovers who love to eat Mala Tang.
If you want to open a Mala Tang store, you must not only pay attention to the decoration and operation, but also pay attention to the taste of Mala Tang itself. Only when your taste is made can you attract customers. So if you also want to open a Mala Tang store, don’t just follow the trend and buy a recipe for a few hundred dollars and open the store directly, you must study deeply.
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