How hot is camping?

Every weekend, when you open your circle of friends, you will always see a few friends, bring folding chairs or placemats, set up tents or canopies, and walk on the lawn, On the beach or even on the top of the mountain, come to an urbanite play.

With the acceleration of the pace of life and the increase of uncertainty in travel, people have The heart of “escape from the city” swelled more and more. Plus the addition of a series of dream filters such as “Moon Chair”, “Sky Curtain” and “Nut Lamp”.

Camping, it’s on fire.

There are thousands of camping roads, it is a good way to make a punch-in experience ? Or is it a hard core to become an equipment and equipment party? After reading this article today, maybe you will get the answer.

Towards the wild, they have been running for decades

When it comes to camping, we have to mention our neighbor Japan.

It may be hard for you to imagine that there are more than 2,000 registered camps in this small island country with a land area of ​​only 378,000 square kilometers.

Actually, camping culture has been popular in Japan for decades.

From the early rise of “climbing fever”, to the popularity of “car camping” culture, and then to the collapse of the bubble economy, people began to reflect on the phenomenon of “excessive material enjoyment” , ran into the wild in search of real life.

It has gradually evolved into today, which is loved by men and women, young and old, with a dazzling array of camping brands and camping magazines, and even FUJI ROCK, the largest local outdoor music festival, has specially set up camping areas.

Behind all these changes, there is always a brand that witnesses or helps— — That is our protagonist today, Snow Peak.

Make what you really want

The story starts with a climber who can’t buy the right props.

In 1958, at a time when large-scale mountaineering activities were popular in Japan, Yukio Yamai, the owner of a hardware store in Niigata Prefecture, was also affected by this upsurge and headed towards the mountain. set off.

However, the conditions for mountaineering at that time were far worse than today: no perfect scenic spots, no Functional clothing and equipment, but also carrying heavy luggage and food.

Therefore, in those days, it was very common to have accidents during mountaineering.

▲In “Love Letter”, the actor Fujii tree played by Kashiwahara Takashi also died of a mountaineering accident

Unfortunately, what Yukio Yamai is obsessed with is Mt.

With the idea of ​​”there is a handy tool, maybe my health bar can grow longer”, Yamai Yukio has also searched for various mountaineering tools, large and small. The store, unfortunately – none were found.

Not found? Then do it yourself!

Thanks to him living in Japan’s famous metal processing town: Tsubame Sanjo, where there is no shortage of excellent craftsmen.

Using the conditions of our own hardware wholesale business, coupled with the exquisite craftsmanship, and cooperate with Nearby there are valleys that can be measured by the geographical advantage, mountain wellsYukio successfully created a batch of suitable mountaineering props – and successfully climbed the “Demon Mountain” Tanigawa Mountain.

Soon, these handy tools spread in the national mountaineering circle , Mountaineering enthusiasts are eagerly waiting for the birth of new products every day.

Taking advantage of everyone’s expectations, Yukio Yamai turned his hobby into a career and finally established the Snow Peak brand in 1963, whose name came from the initial climbing of the snow peaks wishes.

It’s a pity that the good times don’t last long, and the mountaineering fever will fade away one day.

Snow Peak’s sales took a hit until Yukio Yamai’s son, Yamai Tai, joined.

That would be the period of Japan’s bubble economy. Yamai Tai, who came back from Tokyo, found that while the public’s economy was booming and material wealth was booming, he gradually revealed an empty and impetuous mood. one side. Therefore, he came up with the idea of ​​promoting “car camping”.

The camping has changed from a professional and niche hobby to as long as there is a A scooter, you can enjoy the outdoor experience.

And in the following year and a half, he led the development of hundreds of camping products. This simple, convenient and comfortable way to travel has successfully moved countless people, and the number of car camping in Japan has expanded from the initial 10,000 to 160,000.

Car camping became popular in Japan, and Snow Peak also established its own arena status.

Ceiling for outdoor camping

Whether you are a fan who knows something or a fanatical fan, when it comes to Snow Peak, there is always one Keywords: expensive.

This ceiling can be said to be in all aspects.

Simply expensive, people might say it’s an “assassin”; valuable and hot , is often justified.

Adhering to the original intention of the brand when it was established, Snow Peak wrote in the first line of the product story:

They believe that just sitting in the office, relying on a bunch of questionnaires and data, can never come up with really practical ideas. Only when you really go out into the wild, hit by heavy rain, and ravaged by strong winds, can you find the products you “really want”.

Therefore, they set the office outside, working in tents, Meeting around the campfire.

< span>The headquarters is located under the snow peak, so that every idea can be verified by field measurement and can withstand the impact of wind, rain, sun and rain before it is officially put into production.

And, guarantee to use the best and most suitable material.

So, you’ll see ground pegs starting at 20 yuan (385 yen).

At the same time, you will also see: this is an epoch-making significance in the era of only aluminum nails and plastic soft nails nails. Whether it’s grass, ground, snow, rocky ground, asphalt, or soft mud washed by rain, it can securely guard your tent and sky.

You may be surprised why a small 220ml cup can buy over a hundred high price?

But Snow Peak will tell you: this is their world-first titanium cup. As light as 45g, equivalent to the weight of an egg. There is no metal taste, it can withstand high temperature, and it can be directly burned. Warm and cold.

Even the most easily overlooked handle position has been bent from 4 times to 8 times, just to make it more comfortable for you to hold!

And the tent is even called a “sanctuary” by them.

The fabric is windproof enough to ensure that you can also resist the cold outside air in winter. After opening, the large mesh panels are convenient for you to ventilate and prevent mosquitoes in summer.

Four-frame structure, no matter the strong wind blows from the front or the side, it can be stable Passed without affecting the stability of the tent.

Most importantly, all products are “once sold, lifetime warranty” .

The so-called quality confidence is nothing more than that.

The LV in the camping world is more than just camping

If there are only the above, Snow Peak may only be a “good camping brand”, not “Outdoor Camping Ceiling” in every aspect.

At this time, I would like to talk about Risa Yamai, who joined the company as creative director in 2012.

If it is said that Yukio Yamai planted a solid foundation for the Snow Peak tree, and Yamai let it grow luxuriantly, then the addition of Risa Yamai is to prune it. A lot of beautiful branches.

The Snow Peak clothing line led by her does not pursue the outdoors very “utilitarian” Or the feeling of function, on the contrary, what these clothes pursue are not only able to be worn daily in the city, but also able to adapt to various environments outdoors.

Decent, stylish and functional, but within a few years, Snow Peak has entered the Japanese outdoor fashion industry, and has also received joint invitations from brands such as Danner and MHL. .

Of course, the most well-known one is Supreme’s two invitations.

However, they were all rejected by Risa Yamai saying “I don’t want to rely on a simple brand to gain money and eyeballs”, amazing!

Just recently, they announced the autumn and winter with the theme of “Living Without Borders” New series.

In the publicity photos, in addition to the signature camping scene, Snow Peak also expresses this comfortable and beautiful state of mind, brought to every corner of daily life.

echoes the consistent idea of ​​turning life into a wild ride.

< span>These growing branches also extend to all aspects of clothing, food, housing and transportation.

In addition to developing new camping products, Snow Peak has opened several camps across Japan in recent years.

▲Niigata Camp

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▲Osaka Camp

▲Kochi Camp

< span>The most eye-catching is probably the Snow Peak Land Station HAKUBA comprehensive outdoor park opened in Hakuba Village, Nagano Prefecture in 2020.

Here, there is an experience space jointly developed with MUJI Design Director Kengo Kuma.

also provides all camping tools for rent, welcome to check in at any time with a light camping plan.

If you want to play around, Snow Peak GO plan will help you arrange the surrounding tour journey.

Or you can also come over on weekends to participate in the Snow Peak-led, local stall sales Weekend Marche market for seasonal produce.

If you are hungry, a restaurant with a Michelin chef is waiting for you.

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