“We should help capable doctors and let professional knowledge play a greater social value.”
On February 26, the offline salon event hosted by Lilac Academy was held in Nanjing. , This is also the first time that Lilac Academy entered Nanjing. Tian Jishun, head of the Lilac Academy, Shen Xiabing, a national registered dietitian, and Lu Chao, an outstanding representative of the Lilac Maternal and Infant Expert Group, appeared in the salon and had a face-to-face with the doctors on topics such as how doctors can deepen their professional fields to create personal value and enhance their influence. in-depth discussion.
According to the “2021 Chinese Doctor Insight Report”, the influence of the industry will be enhanced through online consultation outside the hospital and public education. And sunshine income is the current core demand of doctors. Among them, increasing influence is the core driving factor for doctors to carry out popular science, and even 30% of doctors list it as the primary driving force. In the “2021 China Medical Talent Development Report” released by Lilac Garden and Lilac Talent, 62.2% of medical practitioners also clearly expressed the idea of trying a side business.
As a brand new IP under Dr. Lilac to help doctors grow, Lilac Academy has been adhering to the value of “making the profession more valuable” since its establishment in 2021, from building a personal brand, harvesting growth and development, and increasing sunshine income and other aspects to help doctors achieve a full range of influence to break the boundary. At present, hundreds of doctors and experts have been deeply involved in the business cooperation projects of Dr. Lilac, and have achieved more than 3 billion traffic exposures on the user side. Many of them have become well-known “big Vs” with considerable influence in the industry.
In the salon, Tian Jishun introduced that Lilac Academy has built a mature platform mechanism to provide doctors with Diversified support. By offering free online and offline training courses to help doctors grow rapidly, and combining diversified cooperation opportunities to provide global traffic exposure and incentives for the vast number of doctors, Lilac Academy will help doctors and experts increase their income returns and industry influence.
Shen Xiabing is an outstanding representative of the Clove Food Expert Group and one of the earliest experts to cooperate with Doctor Clove. When describing his own experience, he mentioned that doctors, as owners of professional knowledge, the value of their abilities is still far from the upper limit. The huge social demand and the increasingly mature content business ecosystem have increased the value space of professional knowledge exponentially. He said that as long as a good balance is maintained between professional image and commercial value, such knowledge can not only create greater increments for the entire society, but also allow doctors to reap more personal growth and economic returns.
According to Tian Jishun, doctors are the most important part of the closed-loop service of Dr. Lilac, and will be used in the entire business in the future. Greater professional value blooms in the ecology. In the future, Lilac Academy will continue to hold offline salons in more cities to provide an information exchange platform for more doctors and experts in professional fields, and jointly build a healthy content and service ecosystem.