On March 24, P&G China issued a statement saying that it solemnly apologized for the inappropriate content of a recent article on the P&G member center account that disrespected women.
On March 13, the P&G member center public account published an article “Women’s foot odor is 5 times that of men, don’t believe it! ”, which aroused heated discussion among netizens.
The article shows, “The rate of bacterial reproduction on men’s feet is 400%, and that of women is 2300%. No matter how clean a woman is, the underwear is dirtier than that of a man. Women’s hair is twice as dirty as men’s…”
On March 24, P&G China issued a response to the allegations that P&G was accused of publishing texts that insulted women: “We are a member of the P&G Member Center account for a recent one. The inappropriate content of this article is disrespectful to women, and I sincerely apologize. Procter & Gamble has always promoted the values of equality, inclusion and respect. We have removed this article and seriously overhauled the operation of the account. We will definitely reflect deeply and prevent similar situations from happening again.
In this regard, many netizens commented and asked, “Why are you insulting your customers?” “This apology is too perfunctory!” Some netizens pointed out , “Normal science is acceptable, but there are obvious insulting words!”
There are 275 complaints about P&G on the consumer insurance platform, involving There are many complaints related to returns, refunds, service issues, etc.
Ms. Zheng said that she bought four toothpastes in the official flagship store of P&G on November 1, and the delivery logistics has not been shown. She only noticed this problem on the evening of December 14, and immediately contacted customer service, 12 At 8:00 a.m. on the 15th, the customer service said that it was reissued but the address could not be changed. Ms. Zheng didn’t understand this very much, because I didn’t receive the courier because of (Procter & Gamble)’s problem. I have already moved and changed the address. I can’t change the address even though it has not been shipped?
Ms. Wu said that because the official flagship store of P&G missed the shipment, she asked for a refund, and the customer service agreed to refund but not process it. Refused to refund only after a few days because after agreeing to refund only (flagship) it was shipped again. Ms. Wu instead applied for a return for a refund, but was rejected again and asked to revise the refund amount. Ms. Wu is very puzzled, can’t the refund be refunded in full? Moreover, the processing speed of refunds is extremely slow each time. Ms. Wu believes that this procrastination service attitude delays too much time.
Continuously improving product quality and customer service quality are the core of a brand and even the entire enterprise Competitiveness, every enterprise should listen carefully to the voice of consumers, optimize products and services based on consumer feedback, rather than relying on this inexplicable operation method to gain attention.
(Consumer Report)