During 618 this year, JD.com’s health care services were fully upgraded, and three online consultation services, “Expert Online”, “Second Ask Beijing Doctor”, and “Night Emergency”, were launched to meet the needs of users for medical consultation in different scenarios. Let users feel the professional medical and health service experience brought by “the online viewing of famous doctors and experts, the second-level response to quick consultations, and the long night waiting for consultations at night”.
Whether it is online consultation, appointment Diagnosis and treatment are still based on medical examination reports to obtain health management advice. More and more people are used to turning on their mobile phones before seeing a doctor and finding a reliable doctor online for consultation. On May 20, the General Office of the State Council issued the “14th Five-Year Plan for National Health”, which mentioned that it will promote the application of national health information connectivity, and promote the construction of online and offline integrated medical services covering pre-diagnosis, diagnosis and post-diagnosis. model.
At present, there are still many problems to be solved in the process of medical treatment for the public. For example, when people in remote areas go to tertiary hospitals for medical treatment, it is not only difficult to register, but also needs to pay a lot of economic and time costs for the round trip; and People often face inconveniences in transportation, purchasing medicines, etc., when they are suddenly ill or need consultation at night, and sometimes even more harm to their health due to time delays. How to further exert the digital and intelligent medical and health service capabilities to meet the more refined medical needs of the public has become a common concern and an urgent problem to be solved by the industry.
Recently, in view of the insights of users’ health needs and online consultation habits under sub-scenarios, JD Health has integrated high-quality medical and health resources, and launched “Expert Online”, “Second Ask Beijing Doctor”, “Night Emergency Medicine”. “Three online consultation services.
Among them, the “Expert Online” service is The in-depth cooperation with famous doctors in the top three hospitals helps users to obtain medical services from experts in top three hospitals without leaving home. Every day, there will be experts from many tertiary hospitals in ten departments, and they will visit online in the way of outpatient scheduling. Top experts including Chinese medical masters, academicians, etc. will also visit regularly. Through the “Expert Online” service, users can not only find famous doctors and experts for consultation or make appointments for offline consultation more conveniently, but also improve the efficiency of consultation, save time and economic costs.
On the other hand, it is inconvenient to seek medical treatment offline at night , The online consultation platform has fewer doctors at night and unstable online status, which has plagued many users for a long time. Focusing on the nighttime consultation scene, from 22:00 pm to 7:00 the next day, JD Health’s “Night Emergency” service arranges doctors to be on duty to ensure efficient and fast provision of medical services at night. The first batch of services will be launched in 8 key departments including obstetrics and gynecology, pediatrics, and common surgery. Users can directly fill in relevant information on the service page, and the doctor on duty will provide users with telephone consultation services. After the consultation, users can also obtain medicine purchase services with an average of 30 minutes of delivery to the door through JD Health’s “medicine emergency delivery”.
Referring to the service quality of “Jingdong Self-operated”, based on user service experience and diagnosis and treatment standards in online consultation, JD Health launched the “Second Ask Beijing Doctor” service. This service provides users with extremely fast and standardized medical services by carefully selecting self-owned and external cooperative doctors with rich consultation experience and excellent service capabilities. Through the “Second Ask Beijing Doctor” service, users can directly select a doctor and conduct quick consultations by means of pictures, texts, phone calls, videos, etc., or fill in disease information and related descriptions, and the system will intelligently match departments to help users in the shortest time. Get in touch with your doctor and get services.
Hu Yanan, general manager of the Internet Medical Department of JD Health, said that under the background of policy guidance and the continuous improvement of user awareness, digital and intelligent medical care is moving towards user health as the center and satisfying users’ medical health in different scenarios. The direction of segmented demand is developing rapidly. With the launch of the three services of “Expert Online”, “Ask Beijing Doctor in Seconds” and “Night Emergency”, JD Health will further improve the digital and intelligent medical and health ecology, and provide users with better experience and more convenient professional medical and health services .
Text/Beijing Youth Daily reporter Wen Jing
Editor/Tian Ye