July 26th, “Inheriting the beauty and giving a new chapter” Lishui City Tourism Purpose The local brand building co-creation meeting was held in the urban area of Lishui. This conference is guided by Lishui Global Tourism Development Center and hosted by Yanxantang (Shanghai) Culture Co., Ltd. It aims to unite government and enterprises, gather experts in the field of cultural tourism and professional market operators, focus on the development of Lishui culture and tourism, and attract wisdom and innovation. Zhi launched the cultural tourism brand of “Xiushan Lishui”.
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This conference has the main venue in Lishui and branch venues in Beijing, Shanghai and Chengdu. 10 experts from the domestic cultural and tourism industry are connected via video, focusing on the theme of “Lishui Tourism Destination Brand Building”. In-depth discussions and exchanges were conducted from different perspectives such as ecology, culture, food, and countryside.
Member of the Party Working Group, Deputy Secretary-General and Director of the Shanghai Experts Association for Outstanding Contributions Wei Xueming, executive vice-chairman of the Triangle Integration Talent Association Alliance, pointed out that the core problem in Lishui’s global tourism development process is how to turn green waters and lush mountains into invaluable assets, which is actually a question of realizing ecological value. In addition to the standardized construction of tourism destination brands, experts from all aspects of the country must be mobilized to participate in brand construction.
Luo Suizu, researcher of the Institute of Ancient Calligraphy and Painting of the Palace Museum Research Institute and professor of the Palace Museum Academy It is pointed out that the ancient celadon kiln site in Longquan, the Shisi Temple in Jingning, and the cliff stone carvings in Nanming Mountain, the lotus capital, are all treasures left to us by the ancients and should be further protected and restored. The history of Lishui is the most important task to discover the cultural value of Lishui. The exploration of the cultural value of Lishui can add substantial content to the tourism destination brand and has important value in tourism promotion.
G20 State Banquet Food Consultant, “A Bite of China” Chen Li, consultant of well-known food programs such as 1, 2″, “Flavor World”, etc., pointed out that under the excellent ecological environment of mountains and rivers, in addition to good mountains, water and air, good ingredients are also important ecological symbols in Lishui. Under the life attitude of farming, reading and heirloom, Lishui people have their own ideas and actions for the processing of ecologically produced ingredients, and have a positive interaction with the ecological environment. In building a Lishui tourism brand, Lishui’s “food” should not be turned into a fast-selling product, but a symbolic product of Lishui’s ecological life.
At the meeting, Gao Liying, Deputy Director of Swiss National Tourism Administration China, shared the “Swiss Experience in Sustainable Tourism Development”, Zhu Xinghai, founder of Study Brand Consulting and Design Company, shared “Trends in Travel Destination Design”, and Liu Haining, founder of Tibet Awakening Culture Communication Co., Ltd. and producer of Lhasa Sweet Teahouse Art Festival, shared “Let’s “Art” becomes a new resource for rural construction”.
Source: Global Tourism Center