This article is reproduced from: China News Network
The recently held 2022 National Medical Reform Work Teleconference pointed out that the reform of the medical and health system is a major event involving thousands of households. In recent years, under the continuous advancement of the reform of the medical and health system, the construction of regional medical centers and medical centers has continued to deepen, the service capacity of primary medical and health institutions has been further improved, and the effect of expanding and sinking high-quality medical resources has gradually emerged. Among them, medical and health enterprises represented by Ping An Health (01833) that promote ecological development through model innovation and service upgrades have played an important and active role as a bridge between doctors and patients in multiple dimensions.
Continuous innovation in the development model
Helping medical efficiency improve
It is reported that since its establishment 8 years ago, Ping An Health has formed a relatively complete online + offline one-stop medical and health service system through continuous innovation and exploration.
In the fourth quarter of last year, Ping An Health officially announced the deepening strategy 2.0, establishing a family doctor as the core, efficiently linking payers and suppliers, and forming an integrated HMO health management, family doctor membership The innovative business model of system and O2O medical and health services. During this process, Ping An Health has also begun to change its positioning from a single Internet-based light consultation model to a service provider that can provide end-to-end, multi-scenario, O2O comprehensive medical and health management solutions. In the workplace, let each family have an exclusive doctor, and let each user have a safe and healthy” has also become a new vision of Ping An Health.
It is understood that its family doctor membership system is based on “1 family doctor + 5 major professional services + 1 member health file”, and will establish coverage for each user. Its full life cycle membership files, and from the five scenarios of health management, sub-health management, disease management, chronic disease management, and pension management, it integrates resources, and coordinates and arranges medical and health-related services throughout online to offline. “Save worry, save time, save money”.
On this basis, around the full-cycle and full-scenario health management services, Ping An Health, especially for enterprise employees, matches them with one-stop health care services on demand Management services; in terms of integrated financial channels, with the continuous practice of Ping An Health in the HMO health management model, the medical and health rights and interests are deeply empowered with financial products such as insurance, and users can easily enjoy high-quality medical and health services without additional payment.
Powerful resource integration system
Consolidate medical service capabilities< /p>
As a leading medical and health service platform in China, Ping An Health has continuously refined its professional capabilities in medical services in recent years, and expanded external cooperation based on scientific screening standards to achieve extensive medical resource links. As of the end of 2021, Ping An Health has assembled more than 48,000 high-quality internal and external doctor teams, health professionals, nutritionists and psychological consultants, and signed contracts with more than 1,100 external famous doctors, covering 20 popular departments including internal medicine, surgery, pediatrics, and obstetrics and gynecology. . Ping An Health has also established an internal doctor’s out-of-home learning system to continuously improve its professional capabilities.
In the exploration of the depth of medical services, Ping An Health is building a special-disease service system and product series that deeply cultivate various special-disease fields by establishing cooperation with top external institutions and experts . At the same time, Ping An Health has established cooperation with more than 3,600 hospitals, of which more than 50% are tertiary hospitals; the number of cooperative pharmacies has reached 202,000, with a national coverage rate of about 34%; it has deployed more than 225 central warehouses and achieved one hour in 140 cities. Home delivery of medicines.
Building a professional bridge between doctors and patients
< p>Actively practice social responsibility
With the continuous deepening of the reform of the medical and health system, the construction of national regional medical centers and medical consortia It is continuously advancing, the hierarchical diagnosis and treatment pattern is increasingly strengthened, and the medical system is gradually transforming from a medical treatment-centered to people’s health-centered. The medical and health service platform continues to play the role of a bridge between doctors and patients. While improving the patient experience, it also serves as an offline medical supplement, optimizes the allocation of medical resources, reconstructs the medical treatment process, and contributes value to the development of the medical ecosystem. At the same time, actively exert its advantages in medical service capabilities and resources to fulfill its social responsibilities.
Taking Ping An Health as an example, in recent years, combined with its own business characteristics and accumulated capabilities, through participation in poverty alleviation projects, aid in anti-epidemic, disaster relief, promotion of inclusive medical care, and medical science popularization, etc. Actively contribute to the harmonious development of society. The platform also helps rural revitalization by helping underdeveloped areas in China build the “Ping An Digital Rural Medical Health Cloud”, empowering grassroots medical care and the construction of a digital society; Professional diagnosis and treatment business, to help the harmonious and healthy development of medical and health ecology and society. Recently, Ping An Health has also launched the “National Health Literacy Improvement Action”, in the form of a series of health science lectures and free clinics, to popularize health management knowledge for corporate employees and community residents, and strengthen the scientific concept of health literacy.
Driven by multiple internal and external factors, the company’s ESG practice has also been recognized by international authorities. According to the latest ESG rating released by MSCI, Ping An Health rating was upgraded to “A”, ranking among the top in the medical and health service industry.