This article is reprinted from: Guangming.com
In the past, many people understood health care as health and old age, and some people understood health care as spiritual cultivation of the mind, nature, and the environment. . The new crown pneumonia epidemic has changed people’s understanding of health care, which will inevitably bring about changes in the understanding of health tourism, health tourism consumption, and health tourism products.
Health and wellness tourism commodities mainly refer to the health and wellness tourism commodities purchased by tourists during their travels. At present, although many companies have begun to develop health care tourism products, if they do not know enough about health care, they will not be able to create modern, scientific and comprehensive health care tourism products. At present, the development of health care tourism products in China cannot meet the needs of tourists, and the health care tourism product industry is also in its infancy. There are several main problems:
First, the elderly care products are mistakenly regarded as the main force of health care tourism products.
At present, the elderly care products sold in health tourism, especially group tours, are mainly health food, health equipment and bedding. The sales methods of health tourism products in the group tour are mainly through various forms of conference sales (training conferences, study conferences, love conferences, briefing conferences, etc.), direct sales, etc. These group tours are mainly sales meetings in the name of health tourism products organized by technology companies, biological companies, research institutes, research institutes and other units. The location of the fair is often selected from a high-end hotel in the county town that is about two hours’ drive around a big city, or a hotel in a scenic spot. Because it is not a tour group organized by a travel agency, the cultural and tourism department cannot monitor and has no law enforcement power, and there are almost no on-site law enforcement departments to intervene.
Elderly people need health tourism products that are really good for their own health, such as bowls and spoons that are not afraid of falling, various shoes (including slippers) that are moderately slippery, medicine boxes with reminder function, and rollover massage function bed, anti-fall clothing, etc. But now these commodities are not the main content of tourism consumption of the elderly.
Secondly, there are not enough tourism products for the health and wellness of young and middle-aged people, and there are not enough tourism products for children’s health care.
Most young and middle-aged and young children need health tourism products not for treatment, but for health preservation and disease prevention. The purpose of the development of health tourism products for young and middle-aged children is to guide people to live a healthy life under good living habits.
Good fitness and exercise habits and eating habits are important guarantees for health. Fitness and sports products will become popular health tourism products, including sports products, fitness products, scraping products, moxibustion products, etc. Healthy travel food includes travel and leisure food, convenience food, food with meals, prepared products, water drinks, various teas, etc. At present, the most health and wellness tourism products purchased by tourists are food and tea, and the consumers are mainly young and middle-aged people.
Health and wellness should start with children, including cultivating their good hygiene habits, eating habits, fitness and exercise habits, etc. Children and middle-aged and young people are the potential and largest consumer groups of health tourism products.
The third is the lack of chain health care commodity stores with well-known domestic brands.
In Japan, there are many chain drugstores of well-known brands. There are many health tourism products in the store, involving the cleaning, hygiene and protection of every part of the human body, as well as all aspects of home and office. Almost all Chinese people buy these products when they come to Japan. In particular, low-fat, low-sugar, low-salt, and color-free snack foods, convenience foods, condiments, and beverages are very popular with tourists.
Japan’s aging population is serious, and elderly care services are more reflected in various facilities in life and general social products. For example, the diameter of the handrails on the steps should be suitable for the grasp of the elderly’s hands, and the light boxes of the shops on the street should be used instead. There are dazzling neon lights, wheelchair devices and wheelchair parking spaces in public transport, smart toilet lids in public toilets, various blood vessels, blood sugar, and skin testers for free use at the entrance of drugstores, etc. All-round aging-friendly facilities , which reflects the whole society’s attention to the elderly, and also drives the socialization of Japan’s elderly care equipment and products.
In Europe and the United States, there are many chain fitness and sports stores of well-known brands. Fitness and sports products not only have many varieties, but also new products emerge one after another. Every weekend, there is an endless stream of people who experience fitness exercises in chain fitness and sports stores of major brands, which drives the consumption of related products.
Domestic well-known brands of drugstores are still in their infancy, and some so-called drugstores mainly sell health drugs. The apparent reason for this is that there are few types of health care products and old products restrict the development of health care commodity stores. In fact, the development ideas of health care tourism products are outdated, scientific and technological achievements are not fully utilized, sales channels are backward, and publicity methods are traditional.
We must establish the concept that children and middle-aged and young people are not healthy, but healthy; establish the concept of providing old-age facilities and services for the elderly; use new technologies, new processes, and new materials Develop wellness tourism commodities and develop wellness tourism commodity industry for children and middle-aged and young people.
China is the potential world’s largest health care product market, or the world’s largest health care tourism commodity market. To remove the word “potential” as soon as possible, it is necessary to know more about health care tourism products. Departments, research and development institutions and enterprises work together.