On the morning of July 9th, the opening ceremony of the “2022 Guangxi Global Tourism Market” large-scale theme exhibition was officially launched at the Yulin International Convention and Exhibition Center. The exhibition center sang and danced, and the atmosphere was warm. 261 cultural tourism enterprises and institutions from various cities in Guangxi participated in the exhibition. The National Railway Nanning Bureau Yulin Depot, Guilin Station, and Railway Travel Company opened railway booths at the venue. By distributing promotional albums, displaying “Iron Tide” cultural and creative products and on-site Publicity and promotion are carried out in the form of commentary and other forms to boost the joint development of the railway cultural tourism industry.
With the theme of “Empowering Business and Traveling, the Countryside Meets Guangxi”, this market adopts the marketing method of “online live broadcast + offline exhibition and sales”, through the “government guidance, enterprise leading, market-oriented operation” model, to establish a government The “five-in-one” mechanism of support, departmental coordination, enterprise cooperation, media follow-up, and tourist participation will comprehensively improve the new marketing model of the global tourism market and achieve new breakthroughs in industrial integration. Citizens can purchase preferential and high-quality tourism products through online channels such as “One-Click Tour of Guangxi” and Douyin platform. On the offline exhibition site, each unit’s exhibition area uses the unique “hometown flavor” of Guangxi to display the ethnic style of the Bagui area.
At the booth of the Railway Travel Company of the National Railway Nanning Bureau, tourists stopped to watch and linger. Exquisite-shaped railway keychains, pocket-sized and exquisite characteristic station badges, hats printed with railway elements… 19 creative and unique railway cultural charms of “Iron Tide” cultural and creative products have become the “stars” of the on-site exhibition. payment.
Huang Xixin from the No. 1 Middle School in Mengshan County, Wuzhou, Guangxi, said that he usually travels all over the country by high-speed rail, enjoying the convenience of high-speed rail and letting him experience the beauty of Guangxi. The high-speed rail links the scenic spots into chains, forming a trend of accessibility in all directions. At present, Guangxi has built and opened 7 high-speed rail lines, and the high-speed rail reaches 80% of the cities in the region. The construction of the Bagui Dadi Railway continues to accelerate, helping Guangxi to build a new pattern of all-round opening and development of “south, north, east and west”. Take important steps.
Combining with the recent trend of increasing domestic tourism, the National Railway Nanning Bureau actively integrates into the tourism market, actively connects with the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, Guangxi Tourism Development Group and other departments, and relies on Guangxi’s rich natural tourism resources to promote the “Railway + Cultural tourism” integrated development. The passenger transportation department of the Nanning Bureau of the National Railway and the Yulin Depot are actively “threading the needle” among the travel agencies to open the Internet tour group ticket business, and jointly design the “group purchase discount” tour package package to give passengers more choices for travel; The special train for research and study, the special train for red education, and the special train for returning to the hometown, use cultural stage, economic performance, and launch high-quality and distinctive “iron-flavored products” to realize the deep integration of the tourist market and the tourist market. (Wang Yong, Lin He, Liu Benran, Zeng Li)