Speaking of Guizhou Danzhai, the initial impression it gave us was remoteness and poverty. In recent years, Danzhai has vigorously developed tourism under the assistance of Baoxian County of Wanda Group, and has achieved good results, and has become a new model of successful domestic tourism assistance. Go to Danzhai on vacation and experience the perfect transformation of Danzhai from bleak to radiant and radiant.
Danzhai Wanda Town is the core project of Wanda to help Danzhai. The town is located on the bank of Donghu Lake in Danzhai County. Danzhai’s historical and cultural heritage and ethnic customs are the core, and it is surrounded by mountains and rivers, complementing each other. The town covers an area of 400 mu, with a construction area of about 50,000 square meters and a total length of 1.5 kilometers. small town.
It is worth mentioning that the town has 8 national intangible cultural heritage projects in Danzhai and 17 provincial intangible cultural heritage projects. All of them are introduced, including intangible cultural heritage items such as the ancient paper-making method of Shiqiao, the Miao Golden Pheasant Dance, the Miao batik, and the sacrificial music of the mang tube reeds. In addition, characteristic ethnic cultural industries such as three major fighting arts venues and three intangible cultural heritage courtyards have been settled, attracting numerous tourists.
As a supporting enterprise in Danzhai County, Wanda Group combines its own advantages with the unique advantages of Danzhai County, and provides intangible cultural heritage tourism and other means. Makes the appearance of Danzhai County take on a new look. During the 2nd China Danzhai Intangible Cultural Heritage Week on May 15, 2021, inheritors of intangible cultural heritage projects, cultural and tourism scholars, scholars, etc. will gather here to discuss how to better integrate intangible cultural heritage and tourism. to help rural revitalization.
As of last year, in the four years since it opened in Danzhai Wanda Town, it has attracted a total of 23 million tourists and generated over 12 billion revenue , has become an online celebrity tourist destination in the surrounding areas, and also provides more channels and a broader world for the dissemination and inheritance of intangible cultural heritage.
In the past, Danzhai County was relatively backward due to traffic congestion and other reasons and was not well known to the outside world. , Earth-shaking changes have taken place here, especially the construction of cultural tourism projects represented by Danzhai Wanda Town. With the beauty of the scenery and the inheritance of intangible cultural heritage, groups of tourists have come to visit. , greatly promoted the all-round development of Danzhai, and made it take off the hat of poverty-stricken county two years ahead of schedule, and also enabled the people of Danzhai to live a happy life.
At the end of the day, there are thousands of enterprises in China and less than 600 poor counties. Wang Jianlin was the first entrepreneur to propose “Bao County Assistance”. With Wanda’s careful hematopoiesis, the former impoverished county of Danzhai has become an effective example of the successful output of the first domestic enterprise’s precise assistance model. The village will be even brighter!