Drinks improve liver tissue damage and enhance immunity? Yan Ruyu’s company was fined for such propaganda

China Quality News Network (Zhang Muchen) A few days ago, the Guangzhou Market Supervision and Administration Administrative Penalty Information Publicity System showed that Yan Ruyu Pharmaceutical Technology Co., Ltd. The behavior was punished by the Guangzhou Conghua District Market Supervision and Administration Bureau.

The decision on administrative punishment (Suicong City Supervisor Punishment (2022) No. 70) shows that Yan Ruyu Pharmaceutical Technology Co., Ltd., as an advertiser, publishes advertisements on its WeChat public account “Yan Ruyu” to commercialize its products, which publishes “Yan Ruyu breaks the protein era, enters the peptide era, and subverts nutrition by being smaller, faster and stronger. Revolution” related article, in the advertisement of “Yan Ruyugantai Corn Collagen Wheat Compound Peptide Mulberry Fruit Drink”, there is an advertising slogan that “can significantly reduce liver cell steatosis, improve liver tissue damage, and promote alcohol metabolism in the body”. The propaganda of Yan Ruyu Golden House Oyster Collagen Compound Peptide Fruit Drink “can help enhance male sexual function, improve male serum testosterone level, enhance immunity, and restore physical strength. Promote women to improve physical weakness, lack of qi and blood, and reduce fatigue.” advertising language.

Guangzhou Conghua District Market Supervision and Administration Bureau believes that the above advertising terms are medical terms, and the products advertised are ordinary food, not drugs. Yan Ruyu Pharmaceutical Technology Co., Ltd. is suspected of violating Article 17 of the Advertising Law of the People’s Republic of China by using medical terms in non-medical, drug, and medical device advertisements. functions, and shall not use medical terms or terms that are likely to confuse the products being promoted with drugs and medical devices.” Guangzhou Conghua District Market Supervision and Administration Bureau ordered Yan Ruyu Pharmaceutical Technology Co., Ltd. to immediately correct the above violations, and imposed an administrative penalty of 613.2 yuan on the parties involved.

It is worth noting that in 2019, Jinhua Lidar Biotechnology Co., Ltd., the highest-level agent of Yan Ruyu series products, declared that the product is “the first brand of collagen beauty” and “more than 90% of users have 7 days Effective”, can “dilute pigmentation”, “improve skin elasticity”, “improve sleep”, “improve osteoporosis”, “improve bone and joint pain”, “improve bone and joint disease”, “regulate gastrointestinal function”, “enhance immunity, Reduce the risk of cancer” and other effects. The Jinhua Market Supervision and Administration Bureau found that the products involved in the above-mentioned publicity were all ordinary food, which were false publicity acts, and fined Jinhua Lidar Biotechnology Co., Ltd. 1 million yuan.

(Editor in charge: Lu Ming)