“There is no such thing as a tourist destination that locals don’t like, but tourists like it.” On July 25, Dai Bin, President of the China Tourism Academy and Director of the Data Center of the Ministry of Culture and Tourism, When participating in the 2022 Beijing Cultural Forum, talk about your suggestions for Beijing tourism development. He believes that the creation of modern tourism destinations should follow eight words: the near and the far come, the host and the guest share.
President of China Tourism Academy, Director of Data Center of Ministry of Culture and Tourism
Cultural perception: “We also hope that both citizens and Tourists can not only appreciate the magnificent mountains and rivers of Xishan and Yongding River, but also appreciate the elegant China from the Book of Songs to the Dream of Red Mansions.”
The annual theme of the 2022 Beijing Cultural Forum is “Promoting Cultural Innovation and Empowerment good life”. Dai Bin believes that both cultural construction and tourism development are all to satisfy the people’s yearning for a better life. In the past, tourists came to Beijing mainly to climb the Great Wall and visit the Forbidden City. Now, from the world cultural heritage, to art venues such as the National Grand Theater, to the night view of Liangma River, domestic and foreign tourists “from the theater to the vegetable market” rediscover the beauty of life.
As Director of the Data Center at the Ministry of Culture and Tourism, he likes to talk about opinions based on numbers. “Now 90% of tourists will have cultural consumption needs when they arrive at tourist destinations. This kind of demand may be to visit libraries and art galleries, or to visit historical and cultural blocks, or to buy a set of Hanfu and experience a non-traditional item. Legacy skills.” Citizens and tourists already have higher and richer cultural needs. “We also hope that both citizens and tourists can appreciate the magnificent mountains and rivers of Xishan and Yongding River, and appreciate the elegant China from “Book of Songs” to “Dream of Red Mansions”, and even watch aunt dance square dance and feel happy China.”
How to make multi-level cultural creation a part of life and meet the higher and more cultural needs of citizens and tourists, Dai Bin also gave suggestions. He believes that, first of all, we must study the needs of the majority of tourists and citizens. The cultural supply should be changed from “is there” to “is it good or not”, and from “is not lacking” to “is not good”. Second, I hope that the power of technology can be combined with culture. “Beijing Universal Studios is still under construction, and I have visited it three times. When I saw the construction of the Harry Potter Pavilion, I was surprised that this is not only a work of art, a space for dreams, but also a Complex and scientific engineering reflects the improvement of cultural products by scientific and technological progress.” Dai Bin said, which made him intuitively realize that the development of science and technology and digital industry is changing people’s lives like never before. The cultural production process should also be combined with modern science and technology and digitalization. He believes that the creation of modern tourism destinations requires more tolerance and mutual learning. “The development of any civilization cannot rest on its laurels. Collision between different cultures in the same country, or exchanges between different civilizations, are all necessary for the development of civilization. In the mutual learning of cultures, we must also maintain an open mind. , in the collision and competition, let the classics slowly emerge.”
Source: Photo by Beijing Daily reporter Li Yangfangfei
Process editor: u028