After seeing the wave after wave of camping waves in the outer suburbs of the city set off in the circle of friends, I really feel the heat of camping!
At the moment of the epidemic, traveling abroad across provinces has gradually become an impossible thing to achieve. Therefore, everyone turns their attention to the outer suburbs of the city, and releases their long-lost body and mind through a relaxing day trip. Camping has become a necessary way of life in the days when it is impossible to travel far. Set up tents and lay out picnic mats, arrange delicate food, take a photo and send it to the circle of friends, so the poems and distances in the hearts of young people are vividly released. come out.
Qunar big data shows that during the “May Day” holiday, the bookings of camping-related products (accommodation, travel) were three times that of last year. On the Fliggy platform, orders for “May Day” camping increased by more than 350% from the previous month.
The popularity of camping has brought about a rapid increase in the demand for peripheral items in the camping economy. As can be seen from the pictures shared in the circle of friends, in addition to the necessary tents, canopies, outdoor chairs, outdoor mats, and bento snacks for outdoor camping, portable small household appliances that can provide a more comfortable experience for camping are also very common. Small fans, grills, small electric cookers, and even small refrigerators. Various data also show that during the holidays such as May Day, the sales of camping items, including a variety of portable small appliances, have risen sharply.
There is no doubt that the craze of outdoor camping has also stimulated the consumer demand for portable small household appliances. Users can purchase these small household appliances to meet the needs of outdoor camping, so as to enhance the happiness and comfort of travel. And is the “sudden” new consumption hotspot in the first half of the year a short-lived moment or the opening of a new track? What does it mean for the current small household appliance industry?
First of all, it’s too early to talk about a new track. First, although camping is a very popular way of traveling, it is not mainstream, and its crowd is mainly concentrated in the current young user group; second, portable small appliances are not just necessary for camping, compared to essentials. In my personal opinion, the barbecue stoves and electric hot pots used in outdoor camping are more like enjoyment products, which can improve my outdoor travel experience, but it is not indispensable. In addition, everyone must understand that camping is on fire, but there is no fire in the small home appliance industry. Although it is a portable small home appliance product, it still meets the reality of needing a stable power supply when used in outdoor scenarios. Moreover, these small home appliances are now The use scene of the product is mainly at home, and there are certain discrepancies when it is used in outdoor scenes.
The emergence of camping, a new consumption scenario and consumption trend, is beneficial to the small household appliance market to a certain extent. In essence, under the impetus of the “pleasure economy”, users’ demand for portable small home appliances that can enhance the camping experience has increased rapidly. Following the failure of the “home economy”, the camping economy has created new opportunities for portable small home appliances. A round of vigor and vitality. At the same time, the emerging consumption scenarios of camping have extended the use of small household appliances from indoors to outdoors, bringing certain innovative ideas to the industry. And we don’t know how long the “camping” trend can last. But it is conceivable that when the camping fever gradually fades one day, the portable small household appliance market will also face a cooling down, and the market will eventually tend to calm down.
Looking at the growth history of small home appliances, it can be found that it has always risen in the immediate demand, and fell after the immediate demand, whether it is the demand for home during the epidemic or the current demand for camping, “Look at it rising from high-rise buildings. Watching it feast on guests and watching it collapse.” This is not an inappropriate description. The development of the industry only needs to wait for the arrival of new consumption hotspots, and then seize the opportunity to soar into the sky?
Perhaps for small household appliances, how to make the product have a good and long-term experience is more important. Instead of a one-time experience that turns into a dust-eating tool after using it a few times! But subject to product attributes, how to achieve it also requires a long-term thinking and practice process.