A few days ago, Alibaba International Station released a cross-border index. Since June, global procurement demand has recovered. Among them, beauty and personal care, automobile and motorcycle In industries such as distribution, outdoor and consumer electronics, overseas demand increased significantly year-on-year in May.
After the epidemic is lifted at home, the home economy has subsided, and the outdoor economy has become hot, driving the RV and exquisite camping market, and related products such as energy storage power supply, outdoor projection, outdoor audio and drones are very popular. Among them, driven by the double benefits of outdoor and consumer electronics, some differentiated explosive products of outdoor and consumer electronics are popular overseas.
Picture: Driven by the double benefits of outdoor and consumer electronics, some differentiated products of outdoor consumer electronics are popular overseas.
Outdoor portable energy storage products have become popular overseas
According to Alibaba’s cross-border index, in the past five years, outdoor charging equipment The compound growth rate is 148%. It is estimated that the global shipment will reach 31.1 million units by 2026, and China will become the main producing area, accounting for 90% of the global output. Among them, portable energy storage products are the most popular overseas this year. This product has the advantages of safety, portability, environmental protection, no noise, and easy operation. It can be used in outdoor travel, emergency disaster preparedness and other scenarios, and can replace traditional small fuel generators. . The index shows that the United States is the world’s largest outdoor energy storage application market, accounting for 47.3% of the world, followed by Japan.
UAVs focus on entertainment and racing differentiation
The index predicts that the outdoor consumer drone market will reach $3.3 billion in 2022. Drones continue to grow under the two-way influence of outdoor travel and short videos. It is a super-high-speed growth market on Alibaba International Station, and the product supply is in short supply. Simple-to-operate recreational drones and racing drones are currently very popular in overseas markets, and differentiation has become the key to explosive products.
Bluetooth speakers, three-proof mobile phones, and riding brackets have become an outdoor three-piece set for overseas young people
With the recovery of outdoor activities, outdoor bluetooth speakers are hot Quick pick up. The market size is expected to reach RMB 516 billion in 2022. Mobile game scenes are gradually increasing in young people’s outdoor gatherings. At present, the headset category of Alibaba International Station is a super-fast growth market. With the arrival of the summer vacation, in order to adapt to the better experience of young consumers in outdoor scenes, functional mobile phones and peripheral accessories, such as three-proof mobile phones and cycling mobile phone brackets, have also become popular products in overseas demand.
Civil field of machinery industry cools down and commercial field heats up
Cross-border machinery industry is both civil and commercial. In the civilian sector, due to the subsidence of the “home economy” and inflation in Europe and the United States, terminal consumption has been downgraded, buyers wait-and-see and orders have decreased; while in the commercial sector, construction projects postponed due to the epidemic in the previous two years have been resumed one after another, and engineering-related categories have increased. Speed is obvious.
The new energy industry has been hot, hot, hot
The new energy industry has been booming for nearly 40 months. A year-on-year increase of more than 130%.” said Dai Xianwen, director of industry operations at Alibaba International Station. In addition to the favorable policies of developed countries such as Europe and the United States, the market potential of developing countries is also exploding. Delan Minghai Technology Co., Ltd., a new energy company from Shenzhen, released new products online through Alibaba International Station in June, crowding the live broadcast room. Most of the buyers came from emerging markets such as Pakistan, Lebanon, and South Africa. “The store received more than 160 inquiries during a live broadcast that day.” Just need.
As the largest cross-border B2B e-commerce platform, the industry trends on Alibaba International Station are known as the cross-border weather vane in the industry. Under the influence of uncertain factors brought about by the new round of global epidemic, small and medium-sized foreign trade enterprises faced greater pressure in the first half of the year. In order to help small and medium-sized merchants to maintain orders and stabilize the market, many places have cooperated with Alibaba International Station to launch the “Ten Measures for Foreign Trade Relief”, open “digital export to the sea” at the door of merchants in various places, and help merchants with deterministic digital products and services throughout the whole process. Deal with uncertain risks.
Leifeng Network