Cover reporter Zeng Jie, intern Lin Xiaotu, according to the Sichuan Provincial Bureau of Cultural Relics
On July 27, the 2022 “Beautiful China · Heart Inspection” promotion event and 2022 sponsored by the Ministry of Culture and Tourism The promotion season for Hong Kong and Macao culture and tourism was launched in Beijing. The event focused on the themes of “Millennium Canal Tour” and “Explore the Museum Tour”. The main venue in Beijing and 7 sub-venues including Shandong, Jiangsu, Zhejiang, Hubei, Sichuan, Chongqing, and Hong Kong interacted online and offline to promote the tourism industry in Hong Kong and Macau. and media representatives to promote emerging routes and digital and cultural and creative products.
In the theme promotion of “Exploring the Museum Tour”, the Sichuan Provincial Department of Culture and Tourism and the Sichuan Provincial Cultural Relics Bureau launched the “Sanxingdui – Jinsha” theme tour route, which combined new media and new technological means to lead the audience to explore the mystery Sanxingdui and Jinsha Museum’s “star” cultural relics, appreciate the remains of ancient Shu civilization and profound cultural connotations.
The 2022 “Beautiful China, Heart Experience” promotion event held in Beijing
During this period of time, Sanxingdui’s heat continued unabated, and new national treasures were added one after another. From the “Moonlight Treasure Box” to the fantasy altar, from the “out of the circle” figure of turning his head and kneeling down to the “bird’s feet bending the body and the top statue” after 3,000 years, these ancient Shu secret treasures with their own “net celebrity factor” It was born out of nowhere and reproduced the “silkworm bushes and fish mallards” in ancient classics in a more vivid and vivid manner, outlining a glorious fantasy Bashu that was annihilated. The Jinsha site, 38 kilometers away from the Sanxingdui site, has solved the mystery of the whereabouts of the Sanxingdui culture. The sun god bird flutters its wings, the golden mask looks like a torch, and the bronze standing person is exquisite and solemn. The excavation site is close at hand, bringing people into another peak of the development of ancient Shu civilization.
The numerous cultural relics and relics found in Sanxingdui and Jinsha present extremely rich cultural connotations and are important witnesses to the diversity and unity of Chinese civilization. Starting along the “Sanxingdui-Sinsha” theme tourist route, tourists can experience the country’s first open cultural relic restoration hall in Sanxingdui, and explore the world’s highest bronze sacred tree and the earliest golden rod in the national archaeological site park and garden museum complex. , the tallest bronze standing figure, the largest bronze vertical-eye mask; at the Jinsha site, I saw the main pattern of the Chinese cultural heritage symbol “Sun God Bird” fluttering its wings, the golden mask’s eyes are like torches, and the bronze standing person is exquisite and solemn.
The Jinsha Site Museum
Sichuan is rich in cultural relics resources and has 400 museums, including 12 national first-class museums, ranking fourth in the country. Chengdu, China Shadow Puppet Museum, Panzhihua, China Third-Line Construction Museum, Zigong, China Lantern Museum, three “national brand” museums have settled in Sichuan, and various types of museums such as ancient Shu culture, historical celebrities, grotto temples, and ethnic culture are dazzling.
At the event site, Sichuan also introduced 4 distinctive themed routes for museum research, namely, the theme route of the Ancient Shu Culture Museum, the theme route of the Museum of Historical Celebrities, the theme route of the Grotto Temple Museum and the theme route of the National Culture Museum , issued a warm invitation to “Easy Sichuan” to the compatriots in Hong Kong and Macao.
Sanxingdui Museum
It is worth mentioning that Sichuan has a profound history and culture, famous celebrities are like stars, and a large number of outstanding politicians, writers, thinkers, scientists, artists, etc. have emerged, carrying the outstanding achievements of the Chinese nation. Spiritual character, flashing unique temperament and demeanor, occupies a unique and important position in the long river of Chinese history and culture. In June 2017, Sichuan Province took the implementation of the Sichuan Historical Celebrity Cultural Inheritance and Innovation Project as a breakthrough to explore the practical path of inheriting and developing Chinese excellent traditional culture, and successively selected 20 Sichuan historical celebrities including Dayu. The theme route of the Museum of History and Celebrities presents these museums and memorial halls with beads: there is the Chengdu Wuhou Temple Museum, which is the only temple in the country where the monarch and ministers worship together, the Li Bai Memorial Hall commemorating the “Poem Saint”, and the Du Fu Thatched Cottage Museum, which commemorates the “Poem Saint”. The Sansu Temple Museum with “one door and three scholars”. Visitors participate in the theme route of the Historical Celebrity Museum and explore the historical context in the museum.
In the future, Sichuan will promote the in-depth integration and development of cultural tourism with its historical and cultural accumulation and rich natural resources, and create key cultural and cultural tourism such as Sanxingdui-Jinsha, Jiuzhaigou-Huanglong, Giant Panda, Dujiangyan-Qingcheng Mountain, Mount Emei-Leshan Giant Buddha, etc. Tourism brand and cultural tourism corridor, accelerate the construction of world important tourist destinations, and make Sichuan cultural tourism famous all over the world and world-renowned.
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