This article is from: People’s Daily Overseas Edition
Photo by Zhang Mao (People’s Vision)
The audience visited the site of the Consumer Expo.
Photo by Xinhua News Agency reporter Zhang Liyun
At the Consumer Expo site, the audience was taking pictures and punching cards in the 400-square-meter “Sanya HelloKitty Resort” built by Fuyuan Group.
Photo by reporter Xu Peiyu
Consumer Expo staff introduced products.
Photo by Xinhua News Agency reporter Hu Zhixuan
The exterior of the Hainan International Convention and Exhibition Center, where the Consumer Expo is held.
Photography by reporters Lv Zhongzheng and Cao Wenxuan
The sea breeze is blowing, coconut trees are whirling, and the world’s eyes are on Hainan. From July 25th to 30th, the 2nd China International Consumer Goods Expo (hereinafter referred to as “Consumer Expo”) was held in Haikou City, Hainan Province.
At this year’s Consumer Expo, the number of exhibitors and brands exceeded the first one, and the degree of internationalization was higher. Over 2,800 brands participated in the exhibition area of 100,000 square meters, and the exhibition area of RCEP member countries increased compared with the first one. nearly 20%.
As the first offline exhibition among the four major foreign trade exhibitions in China this year, the successful holding of the second consumer expo shows the huge potential of China’s consumer market, and also shows that China is coordinating epidemic prevention and control and Effective results of economic and social development.
“Sharing open opportunities and creating a better life together” is the theme of this year’s Consumer Expo. Sheng Qiuping, Vice Minister of Commerce, said: “We will strive to build this Expo into an important platform for countries to expand trade, strengthen cooperation and promote development. We sincerely welcome enterprises from all over the world to ride on the express train of China’s development and share opportunities in the Chinese market. The global economic recovery provides new growth drivers.”
There are many debuts and debuts
The Consumer Expo is China’s first consumer boutique-themed event. National exhibition. This year’s Consumer Expo is full of new products, and companies from all over the world gather here to launch “world premiere, Asia-Pacific premiere, and China premiere”.
It only takes 3 seconds, the water temperature is quickly heated to 100 degrees and then dropped to 40 degrees, and a cup of drinking water with a suitable temperature is connected. The IAM pure drinking water machine X6, which is mainly “drinking cool and white in 3 seconds”, made its debut at the Consumer Expo for the first time. The person in charge of the brand introduced: “After in-depth research on the Chinese market, we found that many households have been equipped with direct water dispensers, so we simplified the filtering function of the old model, expanded the water tank capacity, and further shortened the water discharge time, so that we can drink in 3 seconds. Shangliang is open in vain, and I hope to enter more Chinese families.”
The “first domestic, world leading, and completely domestically produced” Chinese snow wax car exhibited by Taishan Sports brought a touch of coolness in the hot summer. The 92-square-meter snow waxing car can not only meet the professional needs of 6 waxers to wax snowboards at the same time, but also is equipped with toilets, showers, warm-up areas and rest areas. During the Beijing Winter Olympics, the Chinese cross-country skiing team guaranteed by the China Snow Wax Car Service achieved China’s best results in the history of the Winter Olympics in all events. The beautiful scenery shows the world the strength of Made in China.
According to reports, more than 200 brands will release more than 600 new products during the Expo. Among them, from the 27th to the 28th, the new product launch conference of “Consumer Expo Time First Show”, a total of 68 brands from 28 international and domestic well-known companies brought 104 new products of different styles and series, covering fashion fragrances, jewelry and jewelry. , world famous wine, high-end food, electronic technology, biotechnology, artificial intelligence and other fields, leading the consumption trend.
Before the opening, many fashion brands have taken the lead in previewing their global debut new products. Qeelin, a jewelry brand under the French Kering Group, specially designed the Hainan gibbon unique jewelry bobo, and the well-known art jewelry LARWINER will exhibit the “Flying to the Future” 2022 series. The top whisky brand Glenfiddich brought the “50 Years of Time Collection”. Eddington brought the epic 81-year-old rare single malt whisky for the first time in China, attracting many buyers to discuss cooperation.
To meet the new needs of China’s consumption upgrade, many brands choose to launch health products at the Consumer Expo.
In the living and living exhibition area, Aosheng’s stress-reducing health-care chair is the first in China. This fitness chair is equipped with AI stress monitoring function. It only takes 30 seconds to measure heart rate, respiratory rate and heart rate variability through biosensors, measure body tension, and then customize massage programs. The relevant person in charge of the company said that he hopes to use the Expo to reach more end consumers and increase brand awareness. “We are optimistic about the Chinese consumer market.”
The charm of the domestic product exhibition
The Consumer Expo will give full play to the “bridge”The role of “window” not only provides opportunities for companies from all over the world to share the Chinese market, but also creates business opportunities for Chinese consumer products to be sold to the world. 20,000 square meters of domestic exhibition area, 31 provinces, autonomous regions and municipalities and Xinjiang Production and Construction Corps brought more than 1,200 brands.
The 5,000-square-meter Chinese-made Boutique Pavilion specially set up this year is even more popular, focusing on the display of consumer products in China’s technology, green appliances, cultural and creative industries, and biomedicine.
Domestic products are “technical”—
iFLYTEK exhibited a variety of new products, including the new iFLYTEK Translator 4.0, iFLYTEK Smart Wireless Microphone C1, iFLYTEK Fei smart hearing aids, etc., provide innovative solutions for scenarios such as efficient and fast translation, video creation and radio, and treatment of hearing-impaired people. The relevant person in charge of iFLYTEK told reporters: “The Consumer Expo will allow iFLYTEK to get in touch with buyers and consumers on the international stage. Our full line of consumer-grade products not only have good display opportunities, but also gain a lot of positive feedback and feedback. Suggestions have opened up new cooperation opportunities.”
Bloomage Bio brought a new product of China’s first sodium hyaluronate beverage brand “Shui Jiquan” to this Consumer Expo. According to the person in charge of the brand, the hyaluronic acid drinking water product formula only contains pure water and hyaluronic acid, no additives, no preservatives, and aseptic filling. Through the Consumer Expo, enterprises can show their strength to more peers and customers and expand their brand influence.
Domestic products are “unusual”——
In the fashion jewelry exhibition area, Chinese environmental protection art jewelry brand Gloria exhibited a piece set with 19,650 diamonds, which took 2 years The golden diamond dress made by time perfectly shows the spirit of Chinese craftsman. Another world premiere necklace, “Miners’ Tears”, is based on a variety of synthetic environmentally friendly materials, conveying the brand’s environmental protection concept. “Gonast will take the opportunity of the Consumer Expo to promote the brand’s environmental protection concept, explore more new concepts of jewelry consumption trends, and warm up the brand’s internationalization.” said the person in charge of the brand.
Lixiangguo, a light meal brand, is a cutting-edge “domestic product” brand that has emerged in recent years. With its product innovation efforts, its various products such as dumplings, wontons, small crispy pork, and scallion pancakes have been well received as soon as they are launched. Consumers love it, and it has become one of the representatives of the “new national trend” in consumer boutiques. “Lixiangguo is committed to providing consumers with ‘an ideal light meal’. This participation in the Consumer Expo is a good opportunity to communicate and display. We hope to tell the story of ‘the quality of domestic products’ to the world.” Lixiang State person in charge Wang Lin introduced.
Sharing China’s Opportunities
China has a population of more than 1.4 billion and more than 400 million middle-income groups. The huge potential of the consumer market is releasing irresistible “gravitational waves” to global companies.
As the guest country of honor at this year’s Consumer Expo, more than 200 brands from France participated in the exhibition, reflecting the close trade relations between China and France. Xie Weibo, President of Danone China, North Asia and Oceania, said that maintaining a considerable business scale in the Chinese market is the key to ensuring the company’s global leadership. In 2021, Danone China’s sales revenue will account for 10% of its total global revenue. Danone has always been optimistic about China’s huge consumption potential and market opportunities.
At this year’s Consumer Expo, members of the Regional Comprehensive Economic Partnership (RCEP) participated enthusiastically.
“Compared to the first Consumer Expo, this year’s Japan Pavilion has a larger exhibition area, and the number of exhibitors has doubled.” said Kenji Shimizu, director of the Guangzhou Representative Office of Japan External Trade Organization. Consumer Expo as a “land of opportunity” for growth.
“China is already the second global headquarters of Shiseido and the largest overseas market. The successful holding of the second consumer expo has made us further feel the positive signal of China’s expansion of opening up and strengthened our confidence in the Chinese market. I hope that through the stage of the Consumer Expo, Shiseido will continue to enhance the influence of Shiseido and bring high-quality products and services to more consumers. I also look forward to getting to know more like-minded partners and creating sustainable cooperative relations.” Chief Executive Officer of Shiseido China Executive Officer Kentaro Fujiwara told reporters that Shiseido will continue to introduce global research and development achievements, deeply participate in local innovation, and use high-quality and rich products to meet the beauty needs of more Chinese consumers.
Based on Hainan, an important intersection of domestic and international circulation, the influence of the Consumer Expo is not limited to the consumption field, but also promotes the construction of Hainan International Tourism Consumption Center and Hainan Free Trade Port.
Xu Xinxiong, CEO of Thailand’s Tencel Group, said that the Consumer Fair has provided exhibition and trading opportunities for consumer products from various countries to enter the Chinese market, allowing foreign companies to feel that China shares market opportunities with the world and promotes the recovery of the world economy. sincere wishes. Xu Xinxiong said: “TENCEL Group has been deeply involved in the Chinese market for nearly 30 years, and has been fortunate to witness and participate in the development of Hainan. We are fully confident in the opportunities for enterprise development brought about by the superimposed effect of RCEP and Hainan Free Trade Port. We look forward to this event through the Consumer Expo. platform, actively embrace the new opportunities of the construction of the Hainan Free Trade Port, and expand and deepen business in China.”
“Hainan Consumer Expo is an important window to showcase the construction of the Free Trade Port, which can help overseas brands better Understand the Chinese market.” Wang Haoyang, vice president of Alibaba Group’s B2C retail business group, introduced that thanks to the good platform of the Consumer Expo, Tmall Global has also expanded the scope of strategic cooperation. Up to now, nearly 30,000 overseas brands from 87 countries and regions around the world have settled in Tmall Global, and more than 80% of them are coming to China for the first time.
There are high-quality exhibitions, as well as docking negotiations, international procurement, investment and trade – the stories of win-win cooperation presented intensively at the Consumer Expo, witnessing China’s more open mind to join hands with the world, share open opportunities, and Create a better life.