This article is reprinted from: Guangming Daily
The temperature in summer keeps rising, and various places innovate business formats, launch night events, upgrade summer tours, and lengthen the cultural tourism industry chain.
Xinyang, Jiaozuo, Henan, roasted by continuous high temperature , Xinxiang and other places, this year, people choose to go to the mountains and rivers to escape the heat and cool down. In Gushi Egret Lake and Baoquan Grand Canyon, you can enjoy splashing water during the day, and if you are tired of playing at night, you can go to the Xingguang Night Market to play skewers and lie in the tent to count the stars. The creation and switching of the two consumption scenarios not only lengthens the tourism economic chain, but also innovates the tourist experience model, attracting many young tourists.
Under the night, carefully cooked “cultural Dinner” is also very popular. The large-scale live-action water show “The Great Song·Tokyo Dream” produced by Shanghe Garden in Qingming Festival in Kaifeng officially resumed in July, and the online booking rate exceeded expectations; only the 9 plays performed at night by Henan Magic City Theater increased to 11; immersion The unique theater art and unique “phantom city” architecture not only make the process of night tour interesting, but also integrate “night school”.
China Tourism Research Institute survey shows that At present, more than 200 cities across the country have launched night-time cultural tourism revitalization plans such as night tour routes, night performances, and night exhibitions. Driven by the drive, the development of night economy should be fully integrated with local folk customs, in-depth exploration of cultural characteristics, integration of all-round supporting resources such as intangible cultural heritage, catering, leisure and entertainment, and create an immersive, interactive and sustainable night economy brand.