A toothpaste is 129 yuan! How did toothpaste become a “guardian with a knife”?

Cover reporter Ma Mengfei

Recently, the long-hidden “ice cream assassins” have been uncovered one by one, with nowhere to hide.

But after the “assassin”, there are also “guards with knives”, such as toothpaste, which can cost tens of yuan or even hundreds of yuan. limited”.

When toothpastes exist on the shelves with a clearly marked price, they do not engage in “assassination”, but with added value such as gorgeous packaging, magical effects, celebrity endorsements, and imported brands. To tell you: “Slightly expensive but worth it!”

A dazzling selection of toothpaste shops

On July 20, the cover news reporter visited some large supermarkets, supermarket chains and convenience stores in Chengdu, and found that in stores of different sizes, the lower limit of toothpaste prices was not much different, all within ten yuan. Around, but there are more types of high-end toothpastes of tens of hundreds of yuan.

So these high-priced toothpastes with whitening, hemostasis, anti-cavity, stomach-nourishing effects are promoted by Internet celebrities and celebrities. Is it an IQ tax or is it really effective?

At noon on July 20, the reporter first came to a foreign chain department store located on Chunxi Road, Chengdu. Here, the reporter saw that there were four or five display racks of various toothpastes, and there were hundreds of different types of toothpastes, both domestic and imported.

The reporter noticed that the imported toothpaste here is mainly from the Lion King brand, and the highest price is also from this brand. Of course, in addition to this toothpaste that exceeds 100 yuan, there are also toothpastes in the 20s, 30s, 50s and 60s under the Lion King brand.

Italian brand Marvis, known as “Toothpaste Hermes”

In addition, the reporter saw that well-known brands of toothpaste such as Leng Suanling, Liubizhi, Crest, Namei, etc. are also sold here, with prices ranging from ten yuan to thirty yuan. not wait. In terms of the efficacy of toothpaste, whether it is domestic or imported, the promotion points are whitening, anti-allergy, and gum protection.

Afterwards, the reporter went to Wangfujing Department Store. The toothpastes here are also divided into domestic and imported ones, but there are obviously more domestic toothpastes.

Let’s look at the price first. The most expensive toothpaste here is a brand “Mars Bright Mint Toothpaste” from Italy, priced at 93 yuan, while other toothpastes of this brand are priced at 89 Yuan. It is understood that this brand from Italy, Marvis, is also known as “Toothpaste Hermes”.

But it is worth noting that in this supermarket, domestic toothpastes also have high prices. “Yunnan Baiyao Active Peptide Toothpaste 135g” ranks first in the price list of domestic toothpastes at a price of 73.9 yuan. At the same time, the prices of Yunnan Baiyao’s series of toothpastes range from more than 20 yuan to more than 70 yuan.

Yunnan Baiyao toothpaste at RMB 73.9

The reporter found that, except for Yunnan Baiyao series toothpaste, the price of domestic toothpaste in this supermarket is basically between 10 yuan and 50 yuan, and the effects are basically whitening, anti-allergic, and gum protection.

It is worth mentioning that the reporter found during the visit that whether it is a large supermarket or a street retail store, there is almost no toothpaste below 10 yuan, and it can only be seen when the supermarket has a discount.