From July 19th to 20th, 2022, the 2022 Jinhua Cultural Tourism “Welcome to the Ten Cities of the Province” Promotion Conference and Pan’an Cultural Tourism Investment Promotion Conference hosted by the Jinhua Municipal Bureau of Culture, Radio, Television and Tourism will enter Taizhou and Wenzhou. At present, it is the peak season of cultural tourism consumption. In order to activate the summer “cultural tourism file” and release consumption potential, Jinhua City Cultural Tourism System not only brought rich cultural tourism products to the citizens of Taizhou and Wenzhou, but also sent heavy gifts. ——Jinhua Cultural Tourism (Summer) consumption coupons with a total value of 100 million yuan.
It is understood that this Jinhua Cultural Tourism (Summer) consumption coupon issuance activity adopts the linkage method of city and county, and divides more Rolling rolls. It is worth mentioning that the first round of Jinhua City Cultural Tourism (Summer) consumption coupons will open an appointment channel outside the city. Citizens from Taizhou and Wenzhou can also share with Jinhua citizens the cultural and tourism discounts launched by Jinhua City.
During the Jinhua Cultural Tourism Consumption Season, the Municipal Bureau of Culture, Radio, Film, Television and Tourism also launched the Xinhua East Line in July. In the urban area, “One Mountain (Shuanglong Cave), One City (Wuzhou Ancient City) and One Water (Wujiang Cruise)” + theme park is the main line, linked with Hengdian Film and Television City, Yiwu Trade City and other high-quality resources in Jinhua counties and urban areas to create 6 High-quality line products, and offer price concessions ranging from 370 yuan to 790 yuan for each line, and the price of most lines is as low as 50% off. In addition to the products, Jinhua has also issued a series of preferential policies for cultural tourism to issue sincere invitations to tourists both inside and outside the city. The 99-yuan Jinhua Tourism Annual Card policy was released. The content includes choosing one of the four core scenic spots, and 19 scenic spots can be enjoyed all year round. The majority of tourists can purchase by scanning the “Jinhua Citizen Card” WeChat public account.
In 2022, the city will carry out the activities of “Jinhua People Touring Jinhua” and “Zhejiang People Touring Jinhua”. Group size, accommodation and other indicators will give travel agencies a corresponding amount of group subsidies; also carry out tourism preferential activities for medical staff, medical staff can visit various tourist attractions in Jinhua city for free with valid certificates, and Jinhua Shuanglong Cave scenic spot is open to high school students from all over the world. And minors under the age of 18 are free to open, etc… With product innovation to empower consumption upgrades, policy support to boost consumer confidence, and consumption coupon leverage to leverage consumption potential, Jinhua is taking practical measures to help those who are facing difficulties affected by the epidemic. Relief and solve difficulties for the cultural and tourism industry.
(Blue Media Alliance • Jinhua Radio and Television Financial Media Reporter Xu Chang Correspondent Yu Ting)