Winter Olympics dividends continue to spill over Miyun District snow season ice and snow income is about 180 million yuan

Beijing Business Daily News (Reporter Wang Weiyi) On July 20, a reporter from Beijing Business Daily learned from Miyun District that the district has held “Helping the Winter Olympics, Ice and Snow” for eight consecutive years. Carnival” series of activities, a total of 600,000 people participated in ice and snow sports.

According to statistics, from the 2021 to 2022 snow season, the ice and snow industry in Miyun District will achieve a cumulative revenue of about 180 million yuan. The rapid development of the ice and snow industry has driven more than 10 new ski equipment rental shops around the ski resort, operating more than 30 booths, and providing more than 1,000 local jobs.

Miyun District Miyun Ecological Marathon, as a leading brand sports event in Miyun District, has been successfully held for three sessions. According to statistics, during the event, Miyun Scenic Spot received 4,518 athletes and their families, with a travel consumption of nearly 300,000 yuan; accommodation received 5,588 athletes and their families, with a lodging consumption of more than 1.2 million yuan; the innovative Mima market event attracted Cadillac, Gaochi, Nearly 70 companies including Garmin and Mizuno participated, with a total of 30,000 visitors and sales of 470,000 yuan.

(Beijing Business Daily)