Pay attention to the summer tourism market | Diversified travel options and more rational tourist consumption

This article is reprinted from: CCTV.

CCTV news: Whether it is a cross-provincial long-distance tour or a short-distance tour around, this summer travel, tourists spend more Pay attention to quality and word of mouth, but also pay more attention to experience and differentiation.

Visit the Winter Olympics venues and experience a different kind of competition! The 2022 Jingzhang Sports Tourism Carnival kicked off in Chongli, Hebei. The combination of cycling, camping, basketball and Olympic venues. The basketball car in front of me attracted many participants. Which, the perfect fusion of sports and RV travel. The new consumption scene combines folk customs, photography, homestays, health care and many other experiential projects, which greatly enriches the formats of short-distance tours and surrounding tours, allowing tourists to relax and relax nearby.

Dai Bin, President of China Tourism Academy: The tourism priority index we are talking about refers to urban and rural areas Residents’ willingness to travel, the willingness to spend on travel in the third quarter is close to 88 (%), which has reached the level before the epidemic, which will play a great revitalizing role in the recovery of the medium and long-distance travel market.

Experts pointed out that the restoration of tourism consumption confidence is not a return to the crowded outing in the past, but may be more Pay attention to health, safety and quality. New technology, big data, and informatization will become important driving forces for the high-quality development of tourism.

Dai Bin, President of China Tourism Academy: We are worried that the market will not grow up, and we are also worried that when the market grows up, everyone will blindly launch new projects, which will cause new tourism The idleness of assets and the inefficient operation of tourism projects, with big data technology and the information of big data, can help us make more accurate decisions.

Nowadays, tourists enter scenic spots and cultural venues to implement reservation system, which objectively accelerates the development of smart tourism before and during travel. and evaluation of the application of each link, technological innovations such as scanning the code to enter the park, swiping the face, contactless service, robot meal delivery and other technological innovations have entered the consumption scene; The reservation system has been widely used in tourist attractions across the country. In addition, meal sharing, moderation, health, and greenness have become new trends in civilized tourism, and parent-child, family, culture, and quality have become new demands of tourists.