The painting of “A Thousand Miles of Rivers and Mountains” by painter Wang Ximeng of the Northern Song Dynasty reproduced the landscape of the mountains and rivers of the motherland in the performance of the dancers of “Only Blue and Green”. The poetic and picturesque dance also amazed countless people with the masterpiece of “Only One Volume”.
On the evening of July 18 at the Chengdu City Concert Hall, the exhibitor was changed to Geely. With the slow development of the dance drama “Only Blue and Green”, the 2023 Xingrui also revealed its true appearance.
The 2023 Geely Xingrui was launched that night, with a price of 113,700-145,700 yuan, and a total of five models. The “Only Green Edition” co-created with “Only This Green” has launched two exclusive car colors of “Azurite” and “Stone Green”.
In fact, the linkage between the two has started since March this year. Previously, Geely brand CMA high-end series · China Star and “Only Green” officially reached a strategic cooperation. As a member of the China Star series, the 2023 Xingrui is also the latest crystallization of the cooperation between the two.
Xingrui has achieved a sales volume of 200,000 units in more than a year since its launch. While leveraging the joint venture family sedan segment, it shows the different appearance of Chinese sedan cars. What changes has the Xingrui facelift brought?
New changes and changes
As a facelift model, the body size and power parameters of the whole vehicle have not changed, mainly for the appearance The interior and intelligent configuration have been upgraded.
A 2.0T model can be bought at a price of more than 100,000 yuan, which is the power ace played by Geely. The 2.0T+7DCT powertrain of the whole series has its own advantages at this level, and the CMA super matrix structure ensures the high quality of the car as always.
The upgrade of the car system is a highlight of this facelift. The whole system is equipped with the Galaxy OS system as standard, including Huawei HICAR will also be equipped in this car system. The hardware level is directly upgraded to a new generation of E02 high-performance chips. With the blessing of 12nm high-precision manufacturing process and 8-core CPU super computing power, it brings a smoother experience.
When promoting the intelligent process, Geely did not forget its old customers. Old Xingrui users can upgrade to the latest car system for 600 yuan.
Other smart configuration still maintains the old standard, equipped with full LCD instrument panel, large-size suspended central control The screen and three-spoke flat-bottomed sports steering wheel have a good technological atmosphere.
L2-level intelligent driving assistance system, including intelligent pilot system, full-speed adaptive system, blind spot monitoring system, 540° transparent chassis, fully automatic parking, remote control automatic parking and other forward-looking driving assistance technologies .
The design has undergone the biggest change this time, taking the joint version of “Only This Green” as an example. In addition to the exclusive color matching, the vehicle has also added fashion kits such as surround, rear wing, and quad exhaust at the front, side, and rear to make the vehicle more fashionable. More cultural atmosphere.
In the interior, you can see the high-grade gray Alcantara suede material, the PREFACE exclusive embroidery on the seat, Multiple turquoise stitches and turquoise 3D streamer laser engraving panels make the joint identity more unique.
How to break through the “current”?
Although the main push of electric cars has become a major trend now, in the current sales composition, fuel vehicles still occupy the market. In this case, how can Xingrui achieve a breakthrough in a crowd of “currents”?
As far as the product itself is concerned, it still continues the previous strategy of playing big and small. Whether it’s the dimensionality reduction attack of size or the strong attack in terms of power, it is the only way for Xingrui to attract young people.
It can be seen from the user portraits that the post-90s and post-95s currently occupy the majority of the Xingrui user group, and the 30-year-old The following car owners accounted for 84%. This also shows that under the new normal of consumption, young users are no longer superstitious about brand authority, and Chinese brands with strength and quality have become a new choice for more people.
Data shows that Xingrui sells models with medium and high-end models accounting for 66%, and the average transaction price exceeds 134,000 yuan, which is higher than mainstream joint venture cars such as Sylphy and Lavida.
Supply configuration is another trump card of Xingrui, and it is also a big The commonality of some independent brands. But in the facelift model, we also see more different ways of playing. For example, the joint name with “Only Blue and Green”, compared with the simple configuration stacking, this kind of joint name will further enhance the brand’s popularity through various customizations with distinctive images, while hitting the current Chinese trend.
Jointly create IP together, which is the style that Xingrui has been trying in recent years. Cases such as Cross Time and Space Wonderful Night in cooperation with Sanxingdui Culture before, are Xingrui’s breakthrough exploration of youthful and trendy ways.
Zhong Shu
After harvesting nearly 200,000 vehicles, Xingrui no longer needs to prove its strength. However, in the long journey in the market, we still have to keep climbing. The cooperation with “Only Green” is a collision between traditional culture and Chinese automobile craftsmanship. As a member of Geely’s high-end series of Chinese stars, Xingrui has improved consumer awareness from different aspects such as price dimension and brand image. With the arrival of the only green that belongs to Xingrui, it will continue to open up new heights of Geely.